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Pages 10 (2510 words)
Topic: Virgin Group Market Analysis Report Name: Course: Instructor’s Name: Date: Abstract The report below looks into the Virgin Group of companies in its positioning in the market as well as analyze the strategies which are used in gaining a competitive advantage in the industries its companies and subsidiaries are operating in.
The introduction looks into the history, base and growth of Virgin Group, as well as gives a brief of the subsidiaries of the group that operates in the world. The founder, Richard Branson plays an overseer role in the running of the company having started by simply founding a student’s newspaper. The inspiration that was generated here and hence forth is unimaginable as it has created a multi-billion empire of companies. A SWOT analysis is done based on the company’s operations and the environment with which it runs its business. The competitive nature of the environment drives the company to not only deliver innovations to the consumers but as well offer reduced prices for its services such as air transport hence gaining a competitive advantage over other big market players. The brand name not only gives the company the reputation associated with quality but also places the company at a position to give high standards of service delivery. This report also discusses the competitive model as put forward by Michael Porter in tackling competition in the business world. The strategies used to implement strategic change in the assumption of effective management. ...
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