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Case Analysis Report - Essay Example

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Case Analysis Report

The introduction looks into the history, base and growth of Virgin Group, as well as gives a brief of the subsidiaries of the group that operates in the world. The founder, Richard Branson plays an overseer role in the running of the company having started by simply founding a student’s newspaper. The inspiration that was generated here and hence forth is unimaginable as it has created a multi-billion empire of companies. A SWOT analysis is done based on the company’s operations and the environment with which it runs its business. The competitive nature of the environment drives the company to not only deliver innovations to the consumers but as well offer reduced prices for its services such as air transport hence gaining a competitive advantage over other big market players. The brand name not only gives the company the reputation associated with quality but also places the company at a position to give high standards of service delivery. This report also discusses the competitive model as put forward by Michael Porter in tackling competition in the business world. The strategies used to implement strategic change in the assumption of effective management. Managers need to strategize market moves that are essential in the management of market dynamics as well as evaluate the direction taken by a company such as Virgin Group as this is an important tool in the forecast of the future position of the company. Finally, the report highlights the key areas that need improvement and the recommendations to ensure the necessary loop holes are sealed for successful penetration of major markets that enhance revenue collection. Introduction Virgin group is a London; Britain based multinational private company that deals in business sectors such as trains, finance, trading, media, music, telecommunication, traveling, entertainment, cars, retailing, publishing, clothing and cosmetics with a lot of subsidiaries in UK, USA, Australia, South Africa, Europe, and Asia. Its CEO, Sir Richard Branson started the business in 1970 and now his empire has more than 250 companies and is organized into layers of holding companies, employing over 25,000 people with its main marketing activities dealing with producing, marketing, providing services and retailing around the world in over 200 companies. The CEO was born in England and as young as 17 his career had already started off as he founded a student magazine ‘Voice of Youth’ and his career culminated when he founded Virgin in 1970 as a mail order record company. What followed later was a success story of the wealthy Sir. Richard Branson as 1984 / 85 Virgin Atlantic, Games, Vision, Cargo and Holidays were launched, 1987 / 88 Virgin Records, Balloon and Broadcasting were launched, 1989 Virgin Vision sold to MCEG, 1992 Virgin Music Group was sold to EMI 1995, Virgin Direct and Cola were launched, 1996 Virgin Express, Trains and Virgin Net were founded, 1997 Virgin Rail Group Limited was established, 1999 Virgin Active and Virgin Mobile were launched, 2000 Virgin Blue was launched and 2002 Virgin Mobile was launched. This endless list shows the trail of success that the Virgin group has been able to achieve over the years and the net worth is built in diverse businesses all under the Virgin brand as the CEO does not to immerse himself in a new venture until he understands the ins and outs of the business. Virgin employs the type of structure ...Show more
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Topic: Virgin Group Market Analysis Report Date: Abstract The report below looks into the Virgin Group of companies in its positioning in the market as well as analyze the strategies which are used in gaining a competitive advantage in the industries its companies and subsidiaries are operating in…
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