Reflect and evaluate Brand Starbucks marketing principles". - Essay Example

Only on StudentShare

Extract of sample
Reflect and evaluate Brand Starbucks marketing principles".

Brands absorb everything around them like Imelda Marcos in the shoe department at Nordstrom” (quoted in Kalin, 2001). By this definition, customer service and the quality of the products are actually considered part of the brand. Strong brands help companies establish a place within the international and local marketplace (Aaker, 1996). They also help the company develop a strong consumer base through brand recognition. However, brands don't become strong without offering quality products and excellent customer service. This is because brands only become strong when they have a high number of loyal consumers. Loyal consumers are made by giving them products that they enjoy and appreciate and taking care of customers when they have complaints or problems. According to Childers, satisfied customers exponentially increase in number, resulting in greater profitability for the company (2005). To see how this works, it's helpful to apply these ideas to a company like Starbucks. Starbucks is a well-known coffee company that specializes in serving ready-to-drink single-serve coffee and other drinks to a mostly middle and upper class clientele. This company now has a very strong brand which it has gained by focusing on quality products and excellent customer service. ...
Download paper

Summary

Instructor name Date Starbucks Marketing Principles To be successful marketers, companies need to focus on a few key principles of marketing and perform them well. For example, companies that want to succeed should offer excellent customer service, provide superior quality or value in their products, and have a valuable brand name…
Author : jesusstamm

Related Essays

Brand: Starbucks "Can the Brand Be Revitalised"
Starbucks has been reporting considerable growth and profit from the beginning of its operations. However, there has been sudden decline in the profits and share prices of the company. There has been different perceptions and views about this decline and downward trends. According to some analysts, the strategy of ongoing expansion of stores has resulted in decreasing the quality of the service and at the same time has cannibalised the overall sales. Along with this the strategy of diversification into different areas like promoting movies, offering hot food, and starting different themed...
8 pages (2008 words) Essay
Starbucks Marketing Report
As the discussion declares Starbucks has successfully entered in several potential international market places with proper realization and understanding of the impact of external environment factors on the business practices. In order to reveal the impact of several external environment factors on the business operation of Starbucks in global market, a PESTLE analysis has been undertaken. ...
11 pages (2761 words) Essay
Starbucks marketing report
Moreover, the organization can implement Porter’s generic strategy to become the leading player based on several parameters, such as cost, focus and differentiation strategy. Positioning is another important strategy that can help marketing team of an organization to position their products and services according to the market demand and customer preferences. ...
6 pages (1506 words) Essay
Brand Marketing
As the report declares marketing for B2B focuses on a rather small market. Business value influences buying decision. In addition, the goal of B2B is to convert prospects into customers. B2B managers, therefore, tend to focus on relationship building through communication. Mainly, the business in B2B is between a business and other businesses. Advertising through media becomes critical in B2B marketing. ...
9 pages (2259 words) Essay
Brand marketing
Brand is the design, name, symbol, term or other characteristic that generally identifies whether a product is distinct or can be differentiated from other sellers’ products.A brand is considered as an intangible assetEffective branding strategy helps an organization to achieve several potential competitive advantages in competitive global market place. Several leading organizations around the globe are trying to increase their core competencies through the implementation of several unique competitive strategies. This particular essay will discuss various theories in order to assess the...
7 pages (1757 words) Essay
Marketing Principles
As noted in the report, when intending to launch a new product, market research should be carried out first in order to establish the needs of the people. Marketing messages should be tailored in such a way that the product is presented as better than other similar products offered in the market. The message should also be designed in such a way that it can positively change the behaviour and attitude of people. Table of contents 1.0 Introduction 3 1.1 Task1 3 1.2 How Nike increases customer satisfaction 5 2.1 Task 2 6 2.2 Segmentation criteria used by Nike 7 2.3 Market targeting used by Nike...
15 pages (3765 words) Essay
Reflect and evaluate Apple's marketing principles & practices
The other marketing strategies and tactics – use of a brand name, consumer research, product innovation, advertising and promotion, service support – these are all helpful, but not in and of themselves. Ultimately, they only count in advancing corporate performance in so far as they deliver quality to meet the customers’ needs. More recently, marketing thrusts have tended towards what I would call the splashy and spectacular, or what others would call high-profile marketing. These can be found particularly in the advertising for sports events or concerts where a large amount of sales...
4 pages (1004 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!