Industry Analysis

Industry Analysis Research Paper example
College
Research Paper
Marketing
Pages 18 (4518 words)
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Company Analysis Name of the Student Name of the Professor University Date Table of Contents Table of Contents 2 Executive Summary 3 Company Analysis 4 Financial Analysis 4 Ratio Analysis 8 Competitor Analysis 13 Industry Analysis 16 Porter’s five forces analysis 19 Key findings from the Industry analysis 21 Conclusion 22 References 23 Executive Summary The study have been prepared in order to understand the financial position of Macy’s Inc followed by its performance within the retail industry of United States…

Introduction

This would also help in understanding the position of Macy’s Inc in the industry and the threat it possess on grounds of the five forces in the Porter’s Five forces analysis model. Finally the study would be concluding with an insight into the sum-up of the entire study followed by recommendations for further improvement. Company Analysis Macy’s Inc. is one of the American multinational holding companies which is headquartered in Cincinnati, Ohio. The company is the owner of all the departmental stores of Rich’s and Macy’s Bloomingdale’s that specializes in sale of footwear, clothing, furniture, bedding, accessories, beauty products, jewelry and house ware. The organization operates almost 850 stores in the entire United States. It is renowned for possessing the most prominent flagship stores in the country specifically Macy’s in New York, Los Angeles and San Francisco. The organization is the biggest fashion good retaining company in the world and 36th biggest retailer from overall perspectives on the basis of the sales revenue amount of $ 25 billion in the Company’s annual report of 2010. ...
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