StudentShare solutions
Triangle menu

Reflective about the presentation - Essay Example

Nobody downloaded yet

Extract of sample
Reflective about the presentation

Mini Cooper’s marketing strategy includes digital marketing initiative, branding and maintenance of ethical values as well as the fact that it strategizes on her historical iconic image of Mini for the UK. The company utilizes IT and social trends worldwide which includes digitalized marketing and social networking to reach their customers (Report Mini 2011, n.p). This reflective form of writing analyses the marketing strategies employed by Mini Coopers. BMW Group that includes Mini Cooper is a multiproduct manufacturing company that enjoys a huge market share particularly in the US and many other regions such as Europe and Asia. Mini car has some special features such as unique interior design, drivability and is very economical due to its mini features that results into low fuel consumption (MINI 2013, n.p). Mini Cooper is amongst the most fun to drive models and has much bigger room than in its less space. The unit sales for the Mini car have been on the rise annually since 2002 and an increasing trend in the units sold for the same period of four years. It is therefore likely that there would be growth in sales and better performance in future (Report Mini 2011, n.p). Mini Cooper cars also have outstanding cornering abilities as well as stable brakes, which makes its overall performance great compared with other competing brands. Additionally, the car USB port, Bluetooth and HD radio as well as optional infotainment and navigation systems. The four seat 2013 According to Report Mini (2011), Mini Cooper is available both in Hardtop and convertible models incorporated with very powerful engine in the model line. Moreover, the car has nimble handling and a bumpy ride as well as petite dimensions making it suitable for parking on a congested urban street (Richard 2013, p. 1-2). Mini Cooper’s commitment to provide superior quality and excellent services to their consumers is evident in their strategic vision of allowing safe drive and giving their product a personal touch as well as environment preservation measures. The car is made up of durable materials and is currently top of the range, small and urbanized. The Mini Cooper’s brand image has been style, practical implication, originality and a hybrid car. The company uses online and direct promotion as well as television and cinema ads to reach their target market (Madslien 2008, n.p). Considering the SWOT analysis of MINI, several internal and external factors influence the car is marketing strategy. Looking at the strength, the MINI is its own niche since there is no any other brand that offers unique style as the MINI. The company has enjoyed this strength since the launch of the car regardless of increased rivalry in the industry. The Mini Cooper customers are very loyal and enthusiasts because they take pride in the uniqueness and the originality of the car (MINI 2013, n.p). Mini Cooper enjoys originality in its initial flare coming from the outstanding quantity of the customizable options. Nevertheless, the car has some weaknesses that include its small size. It is apparent that despite the car’s great performance, most people are never comfortable and do not feel confidence in its size. The car’s style is just superb and this may intimidate consumers forcing them to believe that it is more costly. This does not actually imply that Mini Cooper must be bigger and perhaps cheap looking, instead there should be improvement on the way it is perceived by people. The car is ...Show more


Mini Cooper Principles of marketing are very essential for every successful business’ marketing strategy provision of superior quality as well as value products play a major role in customer satisfaction. It is equally important to provide excellent services and to be innovative…
Author : dratke
Reflective essay about the presentation essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Reflective essay about the presentation"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Draft of your Reflective Essay
Unlike speaking, writing is a formal and planned act of communication that requires basic knowledge in spelling, grammar, punctuation, vocabulary, and sentence structure. One has to follow writing rules in order to come up with an effective paper. More
3 pages (750 words) Essay
Cloud Computing
AWS offers a wide range of I.T infrastructure including up to date software, servers and limitless data storage as a package thus enabling Ericsson to save millions in cash by
2 pages (500 words) Case Study
Reflective essay
The presentation was about Nissan Hybrid: Leaf. The presentation started with the history of Nissan and went on to talk about the performance and current status of the company. It dealt with the various elements of the company; product life
4 pages (1000 words) Essay
Reflective Essay
n that presentation provides opportunity for building up of an image, making the audience realize worth of the presenter and acumen the presenter possess. Thus it is not far from the notion to say that it is a form of conversation that wins the battle on tables. As it has been
6 pages (1500 words) Essay
From the list, the group analyzed each and every location on its crime rate status and its ability to provide the group with the required information needed for the project completion. As a collaborative group, the selection of the postcode was done with the consideration of its
5 pages (1250 words) Essay
The Climate of Teamwork
Similarly, teamwork has been defined as those activities in which team members coordinate for obtaining team’s goals and objectives (Salmon et al., 2009). Based on both definitions and their practical implementation, I decided to ensure the integrity of both team and teamwork as well by applying the learning theories and approaches.
6 pages (1500 words) Essay
Reflective Essay
I learned that every paragraph fills a void in the whole body of article and so every title sentence must capture the crux of what the successive sentences mean. For example, in the essay “Introduction to Economics”, the paragraph in which I have
3 pages (750 words) Essay
Reflective essay about english composition
I have learnt on how to appreciate writing which has had an effect on some of my previous tendencies such as procrastination which affected my development in English. Through the experience I have been able to acquire skills which have had a positive effect
2 pages (500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us