Country Analysis Report - Saudi Arabia

Country Analysis Report - Saudi Arabia Research Paper example
Undergraduate
Research Paper
Marketing
Pages 14 (3514 words)
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Name Professor Business Date Executive Summary The report provides an analysis of Saudi Arabian ICT business market and seeks to investigate the difficulties, risks, benefits and potential of this business environment. The purpose is to examine the market factors that Apple Inc would anticipate as it defines its strategy to develop an ICT infrastructure manufacturing plant in Saudi Arabia…

Introduction

Being a growing country, the government has launched strategies to encourage integration of the digital technology within the business sector. In this light, this is a potential market for ICT infrastructure. If Apple invests in this business sector, it is likely to benefit from high market demand, high customer loyalty, less competition and a stable market position. With a high bargaining power, the organization should expect more profits from this environment. These benefits are expected to last in the long term. The challenges that exist in this market sector cost of imports, delay in obtaining a license and high construction costs. In fact, this market is ranked as one of the hardest market for foreign investors to launch their products. This makes it quite hard for Apple Inc to launch its business plan in this market. Its ability to design a strategy that overcomes these challenges will determine its survival in this market. Numerous risks threaten business survival in this market. Existence of terrorism and political instability promises an unpredictable future within this market environment. Also, religious conflicts make it hard to predict consumer behavior in this market. On entry in this market, Apple Inc should be aware of these risk and devise plans to neutralize them. ...
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