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Essay example - Doritos Super Bowl Commercial Campaign

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College
Essay
Marketing
Pages 6 (1506 words)
Name Professor Course Date Doritos Super Bowl Commercial Campaign The purpose of the research The research explores the substance behind the success of Doritos Super Bowl campaign, seeking to develop the grounding on which modern marketers can draw vital lessons to improve their strategies as well as enhance quality and creative impressions in the market…

Extract of sample

The Doritos’ Super Bowl campaign gives insights on what innovative organizations can do to make their marketing more effective and capture the attention of consumers in the market. Designed by Frito-Lay, the campaign is an online competition run annually, which gives consumers the chance to create their Doritos advertisements and the best aired in the Super Bowl. The contest is the largest online video competition globally, and undoubtedly, one of the most successful in its caliber according to last year’s YouTube impressions. Owing to the fact that the results justify the means used, it is evident that Doritos’ marketing techniques are the cause of this profound success, some of which are analyzed in this paper. The context of participatory marketing in Doritos Chief marketing Officer at Frito-Lay, Ann Mukherjee clearly postulates that participatory marketing is the future of contemporary marketing. She notes that the success behind the idea of Super Bowl lies within the recognition of the upcoming branding trends, where the consumers are actively involved in the branding process by the company. ...
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