Doritos Super Bowl Commercial Campaign - Essay Example

Only on StudentShare

Extract of sample
Doritos Super Bowl Commercial Campaign

The Doritos’ Super Bowl campaign gives insights on what innovative organizations can do to make their marketing more effective and capture the attention of consumers in the market. Designed by Frito-Lay, the campaign is an online competition run annually, which gives consumers the chance to create their Doritos advertisements and the best aired in the Super Bowl. The contest is the largest online video competition globally, and undoubtedly, one of the most successful in its caliber according to last year’s YouTube impressions. Owing to the fact that the results justify the means used, it is evident that Doritos’ marketing techniques are the cause of this profound success, some of which are analyzed in this paper. The context of participatory marketing in Doritos Chief marketing Officer at Frito-Lay, Ann Mukherjee clearly postulates that participatory marketing is the future of contemporary marketing. She notes that the success behind the idea of Super Bowl lies within the recognition of the upcoming branding trends, where the consumers are actively involved in the branding process by the company. ...Show more

Summary

Name Professor Course Date Doritos Super Bowl Commercial Campaign The purpose of the research The research explores the substance behind the success of Doritos Super Bowl campaign, seeking to develop the grounding on which modern marketers can draw vital lessons to improve their strategies as well as enhance quality and creative impressions in the market…
Author : tiffany92
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Doritos Super Bowl Commercial Campaign"
with a personal 20% discount.
Grab the best paper

Related Essays

Public relation campaign
It has one laboratory in United States and two laboratories in United Kingdom. It is the largest non clinical CRO in Europe. HLS provides Contract Research Organisation services in non-clinical and pre-clinical biological safety evaluation research. With other major CROs operating, the major business of HLS is to serve the pharmaceutical industry.
10 pages (2500 words) Essay
Polaroid Advertising Campaign
The extent of its sales extended through the world like bushfire. It has branches all over the world with its market base largely in Europe. The co funder of the Corporation is Edward Lands a physics student of Harvard. He based his opportunity on the market that grew out of the rising market of electronic consumers in the America (Bushman 2010).
8 pages (2000 words) Essay
Social Marketing: Campaign Analysis
Social Marketing incorporates the transfer of information from higher authorities down to the common individual to warn and inform against the vices that the society normally presents to its members. The vices constitute drinking and driving, racial discrimination and abuse of the weaker gender. Social Marketing aspect is normally placed to favor the target audience and in most cases seizes to generate profit to the marketer (Ewing, 2001, p.5).
4 pages (1000 words) Assignment
Advertising Campaign: Hexagon
To cope up with the challenges that organizations face in the modern and globalized business scenario, organizations need to design their corporate strategies in a way, that these strategies becomes a competitive advantage for them For this reason, organizations strive to develop promotional strategies in such a manner, that these marketing efforts provide complete information about the brand and its products and services (Frank 1992).
5 pages (1250 words) Essay
Evaluation of advertisement campaign
The mobile phone industry has been growing at a rapid pace since the last couple of decades. One of the major rationales towards this exponential growth is the robust innovation and creativity within the industry (Ahlstrom and Bruton, 2009). In the year 2012, the industry has managed to grow at a rate of 1.3%, but recent studies suggest that the global mobile phone industry is expected to grow at a rate of 7.3% in the year 2013, thereby reflecting a sharp rebound.
4 pages (1000 words) Essay
Advertising campaign
The author states that the advertisements carried through this campaign were hilarious, while pleading consumers to take responsibility of their physical fitness. This caused a mind-set change in the customers that favored the adoption and buying of the shoes. Through Nike’s high class planned campaign, the customers will crave more for the goods.
9 pages (2250 words) Essay
Super Bowl Commercial 2014
Steve Gleason through a robotic voice mentions what technology has been able to do to mankind, to unite, inspire, give hope to the hopeless and voice to the voiceless. There are scenes of how technology has
1 pages (250 words) Essay
No topic
On the other hand, I strive to overcome day to day challenges and ensure that I live comfortably no matter the challenges of day to day experiences. I also think that my ability to adopt to circumstances played a part in my classification as a
1 pages (250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT