O2's branding and marketing strategy - Dissertation Example

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O2’s BRANDING AND MARKETING STRATEGY Name Name Instructor Name of Institution Table of Contents Table of Contents 0 CHAPTER 1: INTRODUCTION AND BACKGROUND 2 Background of the Problem 2 Statement of the Problem 4 Purpose of the Study 5 Research Objectives 6 Research Questions 7 Scope and Limitations 7 CHAPTER 2: LITERATURE REVIEW 8 Branding and Marketing 8 Effectiveness in Branding and Marketing Strategies 11 UK’s Telecommunications Industry: Changes and Marketing 14 O2's Branding and Marketing Strategy 16 CHAPTER 3: METHODOLOGY 21 Research Methods 22 Study Design 23 Case Study 25 Study Population 26 Sampling Techniques 26 Informed Consent 27 Confidentiality…
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