O2's branding and marketing strategy - Dissertation Example
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O2’s BRANDING AND MARKETING STRATEGY Name Name Instructor Name of Institution Table of Contents Table of Contents 0 CHAPTER 1: INTRODUCTION AND BACKGROUND 2 Background of the Problem 2 Statement of the Problem 4 Purpose of the Study 5 Research Objectives 6 Research Questions 7 Scope and Limitations 7 CHAPTER 2: LITERATURE REVIEW 8 Branding and Marketing 8 Effectiveness in Branding and Marketing Strategies 11 UK’s Telecommunications Industry: Changes and Marketing 14 O2's Branding and Marketing Strategy 16 CHAPTER 3: METHODOLOGY 21 Research Methods 22 Study Design 23 Case Study 25 Study Population 26 Sampling Techniques 26 Informed Consent 27 Confidentiality…
This marketing strategy plan is launched to designed an effective approach for Hull, UK market to increase the market share and profitability of Twinings, a renowned and reliable tea brand. The plan will investigate the current standing of the company in UK an especially in Hull.
The objective of marketing communication should be SMART, i.e. ‘Specific, Measurable, Actionable, Realistic, and Time specific’. In relation to the case study, three communication objectives can be stated such as: Increase in the awareness among people by around 35% to 50% within the eight weeks from the day the campaign will commence Introducing a sale or discount and creating 70% awareness a day before the sale/discount begin.
This research is the best example of comparison of marketing products and services to businesses rather than consumers. The researcher will contrast international marketing with domestic marketing. This study looks into development of products to sustain competitive advantage and distribution system to provide customer convenience.
According to the research Market Segmentation theory calls for dividing markets into smaller categories on some rational basis such as different needs, wants, attributes, beliefs, values, dimensions, etc. Market Segmentation is a very important part of any company’s marketing strategy which enables it to figure out the existence of different groups in the market and cater to their specific requirements.
674-675). While talking about the telecommunication organizations, O2 is one of the growing telecommunication brands in the region of UK that provide internet, telecommunication, and financial services for the residents of UK. Moreover, the ranking system authenticates the prominence of O2, as it comes under counting amongst the top brands of UK (Ferrell and Hartline, 2010, pp.
Name Professor Course Date Part 1 The beer market has been flexible with the provision issuing growth even in the worst economic times. Consumers have been accorded the choice of utilizing a wider range of products that vary in prices with the lower products witnessing the increased consumption rate.
According to the report the UK telecommunication industry plays a huge economic role, and among the key players involved include the Vodafone and O2. Due to the stiff competition, the mobile service operators have embraced innovative marketing strategies with the aim of increasing consumer base and improving financial performance.
Recommendations 13 References 15 Appendix 18 1.0 Executive summary The report is comparative analysis of the integrated marketing communication mix strategies of Vodafone and Virgin Mobile. A market review indicates that creativity and introduction of new products are the two key strategies for increasing market share.