O2's branding and marketing strategy

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O2’s BRANDING AND MARKETING STRATEGY Name Course title Name Instructor Name of Institution Date of Submission Table of Contents Table of Contents 0 CHAPTER 1: INTRODUCTION AND BACKGROUND 2 Background of the Problem 2 Statement of the Problem 4 Purpose of the Study 5 Research Objectives 6 Research Questions 7 Scope and Limitations 7 CHAPTER 2: LITERATURE REVIEW 8 Branding and Marketing 8 Effectiveness in Branding and Marketing Strategies 11 UK’s Telecommunications Industry: Changes and Marketing 14 O2's Branding and Marketing Strategy 16 CHAPTER 3: METHODOLOGY 21 Research Methods 22 Study Design 23 Case Study 25 Study Population 26 Sampling Techniques 26 Informed Consent 27 Confidentiality


eting 38 Achieving Branding and Marketing Goals 39 Effectiveness of O2’s Branding and Marketing Strategy 40 Effect of O2’s Marketing and Branding Strategy on the Market 41 RECOMMENDATIONS 41 References 54 CHAPTER 1: INTRODUCTION AND BACKGROUND Background of the Problem Aghapour, Manafi, Hojabri, Salehi, Saeidinia and Gheshmi (2011, p. 136) demonstrate that branding allows companies to promote their products and services in the market to achieve more sales. ...
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