Branding - Assignment Example

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Branding

Along with this, the OFT rules also enhanced the purchasing rate of real estate apartments to a considerable extent as compared to others. This helped the organization of Foxtons to expand its growth rate and equity significantly.Economic- economic downtown acted negatively over the organizations operating in real estate segments. This reduced the buying behaviour of the individual of UK thereby declining the profit margin and market value of the organization operating in this segment. Along with this, the rate of unemployment increased and the range of per capita income and net income of the individual of UK also reduced thereby the power of purchase also reduced significantly. Moreover, changes in the prices of VAT and stamp duty prices also affected the market of real estate. All these above mentioned factors reduced the demand of the real estate organization such as Foxtons in the market of UK. Social- the growing interest of the citizens of UK to reside in communities also acted negatively over the organization of Foxtons. Along with this, as most of the citizens of the UK comprised of their own properties, the craze to purchase new apartments reduced to a certain extent. And as the number of aged populations increased, the rate to purchase new apartments decreased. All these factors reduced the total sale of the apartments of Foxtons in the market among others. Technological- non-implementation of innovative technologies such as SMS property alerts, email alerts are also responsible for its decline. ...Show more

Summary

This report “Branding Assignment” is divided into two phases. The first phase depicts the market trends and market opportunities of Foxtons: London's Real Estate Agents. Along with this, it also presents the industry analysis of real estate agent, Foxtons.

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