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Branding Assignment Table of Contents Table of Contents 2 Introduction 3 Part A 3 Overview of Foxtons: London's Real Estate Agents 3 Macro environmental Analysis of Foxtons: London's Real Estate Agents 4 Micro environmental Analysis of Foxtons: London's Real Estate Agents 5 Industry Analysis of Foxtons: London's Real Estate Agents 7 Part B 9 Briefing of branding and implementation strategy 9 Design Phases 10 Conclusion 12 References 13 Bibliography 15 Part A- Report Introduction In this age of stiff competition and tough economic meltdown, the real estate segment of UK attained quite superior prominence in the market as compared to other sectors.
Other than this, rapid urbanization is also another vital factor that enhanced the craze of real estate organizations thereby amplifying its profit margin and revenues to a significant extent. This report is divided into two phases. The first phase depicts the market trends and market opportunities of Foxtons: London's Real Estate Agents. Along with this, it also presents the industry analysis of real estate agent, Foxtons. And the second phases present a plan to change the branding of the organization of Foxtons: London's Real Estate Agents so as to enhance its competitiveness in future times. Part A Overview of Foxtons: London's Real Estate Agents Foxtons Group Plc is one of the most renowned British real estate organizations operating significantly in the market of United Kingdom. Since 1981, the organization and its subsidiaries of the entrepreneur named Jon Hunt are providing effective services to the residential property buyers in United Kingdom as compared to others. ...
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