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International Marketing Strategy Report - Essay Example
Author : hagenesglen
Pages 10 (2510 words)
Name University Course Instructor Date Introduction Numerous foreign businesses have made inroads in the Russian market in the last two decades. Even with the economic decline that characterized the Russian economy in 1990s, interest in the Russian market never ceased as the collapsed businesses recovered with time…
According to IMF, the Russian economy is about 2 trillion doallrs in GDP. The country is one of the highly growing countries in the world. The country has a favourable political and socio-economic environment that is crucial for business. Toyota Motor Company is a multinational vehicle producer and a public company listed in the New York Stock Exchange and London Stock Exchange. The company has a global presence with operations in countries such as Japan, USA, Canada, Russia and European nations among many other regions. In the Russian market, the company commands a leading market share with about 150,000 units sold in 2012. For the company to survive in any political regime there must be satisfactory authenticity as perceived by the citizens through continuous economic and effective development. Adherence to the established code of conduct leads to increased sales and market growth in foreign operations. The Macro, Micro and Eternal Environment Influences Over the years, Toyota Company has faced a number of challenges in their established markets in business operations, particularly in the production segment. Specifically, the automobile products are seen to have defective parts and other engineering challenges. ...