StudentShare solutions
Triangle menu

Assginment 2 - Research Paper Example

Not dowloaded yet

Extract of sample
Assginment 2

It is also worth noting that this tradition of changing and rebranding has remained its business plan for nearly all of its products (Botti 214). Additionally, the General Mills Company usually changes its logo, motto, and products; thus, its reputation has kept on changing thereby attracting numerous customers on board; hence, increasing its market demands. The only things that usually remain intact are the ingredients and recipe of making the yogurt that was designed in the year 1965. Despite retaining the recipe and the ingredient of the yogurt, the value of this product is recorded to have changed compared to the values of the parent company. Nonetheless, the Yoplait yogurt has been changing in quality from good to excellent. PART 1: Use Secondary Research Historical Background The Yoplait Yogurt came into existence nearly 50 years ago. This means that it was founded in the year 1964 when nearly 100,000 French farmers decided to start a business of selling their dairy products. After one year, in the year 1965, Yola, two co-ops, and Coplait merged to create Yoplait. The logo of this company during this time was five flower petals with each petal representing each founder group. In the year 1971, the petal representing each founder. In the year 1971, the Yoplait resided permanently in the United States and Canada where it acquired the brand name, General Mills in the year 1977 (Segrave 121). The main mission of this company has been to nourish lives while focusing in nourishing communities and futures. In partnership of companies, they were striving to makes the customers’ lives healthier, richer, and easier. They aimed at achieving these goals through delivering vital nutrients by increasing intake of people on whole grains through providing food that attributes to healthy heart diet. Achieving these objectives were means of helping people to manage their weight. The company achieved the customers’ easier lives by providing convenient meals that were packed in convenient containers and have nourishing elements that create special moments for friends and families. Some of the values that are added in the Yoplait Yogurt include doing right thing always, being innovative in all business aspects, building great brans, striving to maintain a consistent superior performance and to respect, invest, and develop people using the product (Botti 319). Marketing aspect of Yoplait Yogurt Since the advent of Yoplait Yogurt, Yoplait Yogurt has been created into seven general yogurt types with each of them further divided into other yogurt types. Nonetheless, since the first original Yoplait Yogurt was made, developer have since been conducting series of research and development to create other new Yoplait Yogurt’s flavors and creation (Segrave 201). This has created different and numerous Yoplait Yogurt that provide consumers with different Yoplait Yogurt types in the market. Notable, there are nearly 22 Yoplait Yogurt flavors that are available for the consumers to choose from. Numerous flavors provide variety of the product in the market; thus, increasing the sale of Yoplait Yogurt. Additionally, different ingredient also offers different Yoplait Yogurts for consumers to choose from; hence, increasing the sales of the company (Levenstein 81). Moreover, offering different tastes targeting different ages that are children and adults is also a product design as a means of advertising. It is also worth noting that different ingredi ...Show more

Summary

Class no. Institution Date Marketing: Yoplait Yogurt Introduction The Yoplait Yogurt is among the leading General Mills Company’s brand. Yoplait Yogurt has ever been recognized as the top yogurt being produced in the world; thus, it is an international product…
Author : oconnerxzavier
Assginment 2 essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Assginment 2"
with a personal 20% discount.
Grab the best paper

Related Essays

Report 2
The living standard is high in France. It has a rich and diversified culture. Compared to other European countries, France was able to handle the economic recession much better in the year 2008. In the year 2009, its GDP was $2,675.92 billion. It is the 5th biggest economy internationally with a GDP (PPP) of 2.555 trillion USD in the year 2010 (Stanley St Labs, “France Economy”).
5 pages (1250 words) Research Paper
Report 2
Target Market A. Segmentation Variables 1. Income Level According to the current available data, the average annual income of individuals of the economy of France was calculated to be around US $ 3,400 on a monthly basis (i.e. Annual Gross Income (US $ Million)/Total Population = (2,604,699.2/ 63,197,000)/12 x 1,000,000 = US $ 3434.62).
5 pages (1250 words) Research Paper
Journal 2 :
In G. David Garson, Public Information Technology: Policy and Management Issues. Hershey, PA: Idea Group Publishing. Main Argument Results-based management is considered as the most widely accepted normative model of “good” public management. It focuses on several crucial areas of management such as: (1) planning and target setting; (2) emphasis on outcomes; (3) quick performance feedback; and (4) continuous process improvements.
2 pages (500 words) Research Paper
Exam 2
The purpose of giving this information is for them to perform in response to the information they receive. Administrative accountability ensures that a leader has obligation to higher ranked leaders and to the lower ranked leaders (Cend’on 34). There are four levels of ethics these include lobbying, which involve a person determination to acquire values and principles.
4 pages (1000 words) Research Paper
Assignment 2
This is due to a number of factors; however, the main factor is that fewer children are being born and individuals are living far longer and healthier lives than they once did. As a function of analyzing how this issue fits into the field of sociology, the knowns and unknowns about the given situation, and discussion of credible research on the topic, the proceeding analysis will attempt to engage with reader with these points.
3 pages (750 words) Research Paper
CRJS406(2)
In a court of law, the level of deliberation provided to physical evidence is based on whether the evidence possesses individual characteristics or else class characteristics. While class characteristic evidences have recurring properties common in one or more additional items within a group, individual characteristic evidences are those, which possess unique properties, which can be identified to an individual or a particular scene.
3 pages (750 words) Research Paper
Report #2
It is the 5th biggest economy internationally with a GDP (PPP) of 2.555 trillion USD in the year 2010 (Stanley St Labs, “France Economy”). France has maintained immense growth in current years and its national income has increased since 2001.
5 pages (1250 words) Research Paper
Assignment 2
The responses of the questions will be analyzed amongst each other to give a picture of why do the target market consumes energy drinks, from where they make their purchase, what brand personification does Power – O need to carry in order to be
3 pages (750 words) Research Paper
Week 2
, Brown (1995) defines organizational culture as “a set of norms, beliefs, principles and ways of behaving that together give each organization a distinctive character”. In essence, organizational culture refers to the “pattern of shared basic assumptions that the group
3 pages (750 words) Research Paper
Unit #2
t in case of a conflict between the federal government and the state governments among many other devolved units, the state judges and judiciaries must follow the federal laws owing to the supremacy of its application. The clause serves a vital role since it influences the
4 pages (1000 words) Research Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation