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Assginment 2 - Research Paper Example
Author : oconnerxzavier
Pages 8 (2008 words)
Class no. Institution Date Marketing: Yoplait Yogurt Introduction The Yoplait Yogurt is among the leading General Mills Company’s brand. Yoplait Yogurt has ever been recognized as the top yogurt being produced in the world; thus, it is an international product…
It is also worth noting that this tradition of changing and rebranding has remained its business plan for nearly all of its products (Botti 214). Additionally, the General Mills Company usually changes its logo, motto, and products; thus, its reputation has kept on changing thereby attracting numerous customers on board; hence, increasing its market demands. The only things that usually remain intact are the ingredients and recipe of making the yogurt that was designed in the year 1965. Despite retaining the recipe and the ingredient of the yogurt, the value of this product is recorded to have changed compared to the values of the parent company. Nonetheless, the Yoplait yogurt has been changing in quality from good to excellent. PART 1: Use Secondary Research Historical Background The Yoplait Yogurt came into existence nearly 50 years ago. This means that it was founded in the year 1964 when nearly 100,000 French farmers decided to start a business of selling their dairy products. After one year, in the year 1965, Yola, two co-ops, and Coplait merged to create Yoplait. The logo of this company during this time was five flower petals with each petal representing each founder group. In the year 1971, the petal representing each founder. In the year 1971, the Yoplait resided permanently in the United States and Canada where it acquired the brand name, General Mills in the year 1977 (Segrave 121). ...
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