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Sustainable Marketing Campaign for one of the products of 3M - Research Paper Example
Author : gaylorddooley
Pages 12 (3012 words)
Name: Instructor: Course: Date: Sustainable Marketing Campaign for 3M Ultrathon Scented Insect Repellent Introduction 3M Organization 3M is a multi-industrial and multi-national manufacturer of diverse products and services that operates in six segments of business including; security, safety, and protection, electronics and communication, display and graphics, consumer and office, industrial and transportation, and healthcare (Theis 12)…
Within the healthcare sector, 3M Conglomerate has numerous products, including the 3M Ultrathon insect repellent, which will be the focus of this sustainable marketing plan. For this particular case, the marketing strategy will focus on the new 3M Ultrathon Scented insect Repellent. Target Market The new Ultrathon Scented insect repellent will be targeted at a select segment through methods of differentiation. While insect repellents do not have a specific point of differentiation as their use is broad and general, this particular product will be targeted at people who feel that the scent of the insect repellent is important to interaction. The provision of a desirable scent will, therefore, make the current Ultrathon product more useful for this segment of people, especially with regards to women home-keepers and groups travelling outdoors for group activities. The product will be marketed to the Midwestern region of the United States in geographical terms. ...