Factors influencing the brand loyalty on Apple iPhone in the UK market

Factors influencing the brand loyalty on Apple iPhone in the UK market Dissertation example
Masters
Dissertation
Marketing
Pages 40 (10040 words)
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What factors influence brand loyalty for the Apple iPhone in the UK market? BY YOU YOUR SCHOOL INFO HERE DATE HERE What factors influence brand loyalty for the Apple iPhone in the UK market? TABLE OF CONTENTS 1. Introduction…

Introduction

......................................... 2.1 Apple iPhone differentiation mechanisms................................................. 2.2 The concepts of customer satisfaction and customer attitude................... 2.3 The concepts of brand trust and brand image............................................ 2.4 Customer relationship management (CRM).............................................. 2.5 Psychographic-based market characteristics triggering brand assessment 2.6 Assessments leading to brand loyalty........................................................ 2.7 What market currently sustains brand loyalty for iPhone?........................ 2.8 Hypotheses................................................................................................. 3. Study methodology.................................................................................................. 3.1 Study limitations........................................................................................ 3.2 Ethical considerations................................................................................ 4. Findings.................................................................................................................... 5. Discussion................................................................................................................. 5.1 Hypotheses justification.............................................................................. 6. ...
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