StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Reflect and evaluate Apple's marketing principles & practices - Essay Example

Nobody downloaded yet

Extract of sample
Reflect and evaluate Apple's marketing principles & practices

The other marketing strategies and tactics – use of a brand name, consumer research, product innovation, advertising and promotion, service support – these are all helpful, but not in and of themselves. Ultimately, they only count in advancing corporate performance in so far as they deliver quality to meet the customers’ needs. More recently, marketing thrusts have tended towards what I would call the splashy and spectacular, or what others would call high-profile marketing. These can be found particularly in the advertising for sports events or concerts where a large amount of sales have to be transacted within a short period of time. There is a lot to be said, however, about word-of-mouth advertising, which is essentially low-key but very effective in the social media environment. The strongest testimony would indeed come from family, friends and close acquaintances whom we know and trust, particularly if we see them patronising the same products and services. Apple’s marketing principles When we researched on Apple’s marketing, the emphasis of most researches was focused on Apple’s innovation, its market savvy, and the vision of its former CEO, the late Steve Jobs. There is a problem with this, however, because the vision, market savvy, and ideas for innovation appear to be incidentals – things we get right only with a wing and a prayer, even in the best circumstances. Moreover, ever since the death of Steve Jobs, the constancy of these three back-bone factors has become uncertain for Apple because Jobs was the main wellspring from which they emanated. Unfortunately, Apple operated largely in a manner that was too closely identi-fied with Jobs personally. ...
Unfortunately, Apple operated largely in a manner that was too closely identified with Jobs personally. In the course of my own readings, however, I am convinced that Apple has an element pervasive in its organisational culture that has developed into the winning market principle for its industry. This is simplicity, minimalism, and the quality of being understated (Vertygo, 2013). While also originally a Jobs attribute, this quality of being low-key and essentialist has, I believe, established a persistent trend in the way the company operates in a manner that defines it and its products. It is the concept upon which Apple’s brand image has been inextricably linked; its powerful digital and mobile devices such as the iPad, the iPod, the Mac, and the iPhone, which have been Apple’s greatest marketing successes, attracted the interest and commitment of the public because they were easy to operate (e.g., the absence of keys, knobs or switches) but delivered the desired quality of service in a manner compatible with our contemporary lifestyles (Van Dijk & Schipper, 2007). As for existing rivalry, Apple has redefined the market and reaped first option advantages with its revolutionary operating systems and its touch system technology. Through innovative products and technology, customers’ bargaining power is reduced for lack of competing alternatives or substitutes. How I assess Apple has done Taking a comprehensive look at Apple’s operations and it stated vision and principles, I believe that Apple has done more than apply them in the conventional way: the company has redefined what quality, innovation, and user friendliness means in the arena of digital communication devices. For all its ...Show more
Cite this document
  • APA
  • MLA
(“Reflect and evaluate Apple's marketing principles & practices Essay”, n.d.)
Retrieved from
(Reflect and Evaluate Apple's Marketing Principles & Practices Essay)
“Reflect and Evaluate Apple's Marketing Principles & Practices Essay”, n.d.
  • Cited: 0 times


Theory describes marketing as one of the organic functions of business, which means that it is crucial not only to the success but also to the survival of a business…
Reflect and evaluate Apples marketing principles & practices
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Reflect and evaluate Apple's marketing principles & practices"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing Management Principles, Practices and Religion
With the current evolution of the internet, there is adequate information regarding religion and its subsequent counterpart, politics. It is agreeable that politics offers the worst consumer experience about service, yet principles of marketing continues to devote themselves disciplinary to it (Claitors, 2003).
14 pages (3500 words) Essay
Marketing led management(Apple's iphone)
In the year 2007, Apple launched its product iPhone with O2 in the UK market. Apple iPhone was offered in different tariffs with variety of handsets in the UK market (Guardian News and Media Limited, 2011).
11 pages (2750 words) Essay
What is Successful Marketing Apple's Marketing Principles/Strategies
In assessing an effective marketing model, the researcher has chosen a business enterprise, which is Apple. Along with the fast paced development of technology and the emergence of numerous information technology companies in the market, Apple stood out as one of the most competitive firms that are capable of aggressively marketing their products to consumers and making it work (Nguyen, 2011).
11 pages (2750 words) Essay
Critically evaluate how the recent recession has been affecting strategic marketing management practices of Apple
Apple began its journey by launching the first Apple computer on the 1st of April, 1976; Apple I was launched, by Steve Wozniak and Steve Jobs (Bellis). Apple I was the first that used a single circuit board, but did not gain attention of the customers until it debuted in the 1977 in one of the local computer trade shows (Bellis; apple-history, 2013).
4 pages (1000 words) Essay
Marketing Principles
The company uses different marketing strategies to market its products to different people. Elements of the marketing mix such as price, place, promotion and product are very important when marketing a particular product. These aspects shape the people’s perceptions towards a certain product.
15 pages (3750 words) Essay
Marketing Principles and Practices - (2013_14)
After a while, Ron Wayne considered the venture too risky and sold off his share. Jobs and Wozniak continued with the work of building the company and soon their dedication started to pay off. Towards the end of the 1970s, Apple was slowly being recognized through its distinctive logo.
10 pages (2500 words) Essay
Reflect and evaluate Brand Starbucks marketing principles
Even if you have the first two elements, they won't help the company unless you have strong branding. According to Scott Bedbury, “brands are not simply products or services. Brands are the sum totals of all the images that people have in their heads about a particular company and a particular mark.
4 pages (1000 words) Essay
Marketing practices
Thus, be it marketing of services or products, customer satisfaction is paramount. Nevertheless, due to competition, every industry market being totally customer-oriented,
2 pages (500 words) Essay
Marketing principles and practices
Every organization survival and success hinges on the success of its end product or services. So, both the product and the services are the ‘keys’ for an organization, and that ‘key’ only opens the door of
10 pages (2500 words) Essay
Samsung Marketing Principles

According to the research findings, it can, therefore, be said that effective marketing requires that the marketer(s) understands the environment within which he/she operates in terms of where the product is in the market, where it needs to be and what are the influencing factors towards its general performance within the market.

4 pages (1000 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Reflect and evaluate Apple's marketing principles & practices for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us