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Essay example - Advertising campaign

Undergraduate
Essay
Marketing
Pages 7 (1757 words)
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An advertising campaign comprise of a cycle of advertisement messages that segment a particular idea and theme.This impression and theme compose an integrated marketing communication.It is worth noting that advertising campaigns appear in diverse media…

Extract of sample

The principal part of creating an advertising campaign is shaping a campaign theme. This is because the campaign theme is believed to set the tone for the specific advertisements and additional kinds of marketing communications that ought to be used. As a result, the campaign theme is the essential message that will exist communicated in the advertising activities. The campaign themes are frequently developed with the purpose of being used for a considerable period. However, several of them are short lived because factors such as being unsuccessful or market circumstances and/or rivalry in the marketplace and marketing combination. This essay, consequentially, will focus on Nike Inc. Company advertising strategy (Egendorf, 2006). Information Relating To the Firm and Industry or Market Nike, Inc. was founded by Bill Bowerman and Phil Knight, who met in the year 1957.  Knight grew into a Certified Public Accountant (CPA) before going fully into the business he started.  In 1964, Blue Ribbon Sports, the initial Nike, Inc., was founded by Bill Bowerman and Phil Knight (Carbasho, 2010). This was made possible through a joint investment of $1000 to endow the business venture.  Initially, the company originated with Bowerman and Knight being resident distributors for the Onitsuka Tiger footwear product (now possessed by ASICS). Moreover, Bowerman and Knight conducted their business out of their cars parked at local track meets and sporting events. ...
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