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Advertising campaign - Essay Example

Extract of sample
Advertising campaign

he Nike swoosh exemplifies the spirit of the flying goddess who stirred the most daring and gallant warriors at the birth of civilization.  By the year concluded in 1971, BRS's returns were documented to reach a stifling one million dollars.  In 1972, Blue Ribbon Sports instituted their "Nike" (marked NI-KEY). It is worth noting that it was named after the Greek Goddess of Triumph, line of footwear (Espejo, 2010). After expanding to Canada in 1972, BRS officially renamed itself to Nike, Inc. in 1978.  Moreover, Nike headquarters was unlocked at 3900 S.W. Murray Blvd. in Beaverton, Oregon. This went parallel with their expansion into foreign marketplaces such as countries situated in Asia, and the inauguration of multiple manufacturing locations.  In 1979, the renowned Nike AIR expertise is born as well. By 1980, Nike, Inc. had surpassed nearly half of the athletic footwear market. It was noted that Nike made this possible not by traditional advertising means. This is because Nike did not produce a TV advertisement until 1982.  Their success happened through the spread of Nike's reputation in the athletic footwear industry. It was noted that the athletes and customers gave Nike positive reviews. It is important to state that the positive image that Nike had fashioned for themselves has held to this day. This is because Nike remains the major choice for numerous athletes everywhere the world.  Later, Nike instigates its advertising campaign aided by Wieden and Kennedy, an indigenous advertising organization.  Nike then inaugurated its status for crafting unique and exciting ads, commencing with its "Just Do It" watchword in 1988. Campaign strategy – rationale The rationale for Nike’s “Just Do It” campaign strategy were numerous. First, the management of...
By 1980, Nike, Inc. had surpassed nearly half of the athletic footwear market. It was noted that Nike made this possible not by traditional advertising means. This is because Nike did not produce a TV advertisement until 1982. Their success happened through the spread of Nike's reputation in the athletic footwear industry. It was noted that the athletes and customers gave Nike positive reviews. It is important to state that the positive image that Nike had fashioned for themselves has held to this day. This is because Nike remains the major choice for numerous athletes everywhere the world. Later, Nike instigates its advertising campaign aided by Wieden and Kennedy, an indigenous advertising organization. Nike then inaugurated its status for crafting unique and exciting ads, commencing with its "Just Do It" watchword in 1988.
Campaign strategy – rationale
The rationale for Nike’s “Just Do It” campaign strategy were numerous. First, the management of Nike at the time thought it would be a good idea to increase its sales. This is because without proper marketing, their sales had increased significantly. This happened mainly through the use of word of mouth. As a result, through more discussions, the management came with the idea that a real advertising campaign will be more than beneficial to the company. Moreover, the management believed in keeping the client base in large numbers and happy. Therefore, they alleged that this strategy will present the client with rationale behind their products and motivation hence make the client dependent on the product. ...Show more

Summary

This essay “Advertising Campaign” will focus on Nike Inc. company advertising strategy. An advertisement campaign can cause a lot of changes in the revenue of the involved company. With its “Just Do It” campaign Nike was gifted to increase its portion of the local sport-shoe industry from 18 to 43 percent…
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