Chrysler 'Half time in America', Reverse Engineer through Research

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Name: Course: Instructor: Date: Chrysler 'Half time in America' Introduction “Half time in America” was one of the most successful adverts in the country. As a marketing tool, the advert exhibited the marketable features of the car brand often developing a close relationship between the car and the target market.


The discussion below thus reengineers the advert in order to earn the advert some relevance with the contemporary society in order to sell the product to the contemporary American Budget The production of the two-minute video clip requires an appropriate budget to facilitate the effective capture of every feature. The budget facilitates the production by ensuring the acquisition of the appropriate production equipment, logistics and the hiring of celebrities among many other production features. Developing the advert in a modern society would require a budget of US$ 500,000. Just as with any other marketing feature, an advert requires effective research in order to facilitate the portrayal of an appropriate and relevant aspect of the product. In doing this, the advertising team must carry out effective research in order to determine the appropriate target market and the target audience for the advert. Additionally, the company must select an appropriate media or the advert in order to ensure that the advert earns relevance. The budget would therefore facilitate the research thus determining the features of the automobile to portray and the appropriate way of portraying such in order to position the brand appropriately among a target market. ...
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