The second article is related to multinationals opening up their operations in different parts of the world, especially in the emerging markets of the economy. Discussion Article 1 The article titled “PayPal helps fuel revival at EBay” was published on October, 2012 following the announcement of the September financial results of EBay (The Wall Street Journal, 2012). The business of EBay had suffered during the first two quarters of 2012 but showed a revival in the third quarter financial results. The growth in the revenues of EBay was fuelled by the payments through PayPal. The revenue of EBay rose to USD 3.4 billion with an increase of 15% above the previous revenue generated by the business. The profits and growth of the company were further attributed to the launch of a new website and more developed features in worldwide listing and shipping services. EBay has successfully captured the global e-commerce market with its power shipping and same day shipping programs. The shipping programs of EBay provide a significant competitive edge for the business over its competitors like Amazon.com and Wal-Mart stores. The new design of the eBay website was aimed at capturing more market share by offering user friendly services and fast checkout systems. PayPal was acquired by EBay Inc. in 2002 after which PayPal was used as the only electronic payments system for EBay in the United States market as well as in the global market for cross country transactions of goods and services. EBay had acquired Billpoint in 1999 to use its services for the electronic payment gateway. But Billpoint faced severe competition from PayPal which was the mode of payment for 25% of the auctions in EBay. So, EBay decided to acquire PayPal as an important corporate strategy to increase their market share and the growth of the company. The alliance of EBay and PayPal was a revolutionary alliance in the e-commerce industry which highly boosted EBay sales and attracted customers from all across the globe. PayPal was a main element which drove the success of EBay as an e-commerce giant in the international market. E-commerce is one of the most evolving features of globalization. EBay has enabled the users all across the world to research, buy and sell products on their site. The e-commerce site also is an important sourcing site for a number of merchants trading globally. EBay has evolved as a wide platform consisting of suppliers and buyers from different industries varying from clothing, food, accessories, furniture, books, electronics and everything else that is traded in the world. PayPal distinctively contributed to the revenue generation of EBay by increasing the customer bottom line and providing a delightful experience for the customers. In the light of globalization, EBay has successfully applied technological integration in its business processes. Article 2 The article titled Global Marketing: Local Heroes is related to the publishing of the book All Business is Local: Why Place Matters More Than Ever in a Global Virtual World by John Quelch and Katherine Jocz (The Economist, 2012). The article refers to the increasing importance of the locations for a business and the growing trend of the big companies trying to penetrate the untapped markets. The multinationals strongly targeting the emerging markets has made the world more interconnected. The companies
International Marketing Contents Contents 2 Introduction 3 Discussion 3 Article 1 3 Article 2 4 Conclusion 6 References 7 Introduction International business has been majorly accelerated by the advent of globalization. The multinational companies all over the world have implemented strategies to capture the world market…
Companies save a lot by not up-selling at the opportune moments during in-bound calling since out-bound calling these days is considered to be invasive and eventually disastrous to the customer association. There is a benefit that arises from a quality outsourced customer care and that is the capacity to produce relatively higher retention rates.
Mulberry depicts a British lifestyle brand that produces pilferer bags made of leather, binocular bags and dispatch bags. It provides products of a variety of range including women’s wear, menswear and footwear. The company has got it name in the London Stock Exchange by the name of MUL.
It is a strategy that applies techniques in use in the home country to other countries abroad. International marketing ensures diversification of markets, market growth and economies of scale for companies that involve themselves in this kind of marketing.
signment paper is based on international marketing. The objective of the assignment is to bring to light the role of Information Technology in international marketing; discuss the scope of information systems in international marketing activities; emphasise how the adoption and integration of IT has revolutionised the international marketing environment for marketing managers and businesses.
At the heart of international strategy lies selection of foreign market and the entry models which are appropriate for the desired market (Ellis, 2010, p.450). A comprehensive and exhaustive analysis of the market plus the entry mechanisms are essential for any firms planning to venture into foreign market if the corporation would want to remain in operation and break-even.
Whatever the product or service offered by the manufacturer or service provider can reach the consumers only through effective marketing techniques.
Globalization has opened the doors widely open for business community as they can market
It has been found that almost 48% of eBay’s total profit comes from the international business. eBay has always developed a proper plan before entering into any international market. In 2006 the company decided to enter in China through joint venture or
There are various reasons for business selling beyond its domestic borders. The geographical size of the country determines the size of the market. After the domestic market gets saturated, a businessman has to think beyond the national borders. At times
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