international marketing

international  marketing Essay example
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Marketing
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International Marketing Contents Contents 2 Introduction 3 Discussion 3 Article 1 3 Article 2 4 Conclusion 6 References 7 Introduction International business has been majorly accelerated by the advent of globalization. The multinational companies all over the world have implemented strategies to capture the world market…

Introduction

The second article is related to multinationals opening up their operations in different parts of the world, especially in the emerging markets of the economy. Discussion Article 1 The article titled “PayPal helps fuel revival at EBay” was published on October, 2012 following the announcement of the September financial results of EBay (The Wall Street Journal, 2012). The business of EBay had suffered during the first two quarters of 2012 but showed a revival in the third quarter financial results. The growth in the revenues of EBay was fuelled by the payments through PayPal. The revenue of EBay rose to USD 3.4 billion with an increase of 15% above the previous revenue generated by the business. The profits and growth of the company were further attributed to the launch of a new website and more developed features in worldwide listing and shipping services. EBay has successfully captured the global e-commerce market with its power shipping and same day shipping programs. The shipping programs of EBay provide a significant competitive edge for the business over its competitors like Amazon.com and Wal-Mart stores. The new design of the eBay website was aimed at capturing more market share by offering user friendly services and fast checkout systems. PayPal was acquired by EBay Inc. ...
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