International marketing - Essay Example

Only on StudentShare

Extract of sample
International marketing

The second article is related to multinationals opening up their operations in different parts of the world, especially in the emerging markets of the economy. Discussion Article 1 The article titled “PayPal helps fuel revival at EBay” was published on October, 2012 following the announcement of the September financial results of EBay (The Wall Street Journal, 2012). The business of EBay had suffered during the first two quarters of 2012 but showed a revival in the third quarter financial results. The growth in the revenues of EBay was fuelled by the payments through PayPal. The revenue of EBay rose to USD 3.4 billion with an increase of 15% above the previous revenue generated by the business. The profits and growth of the company were further attributed to the launch of a new website and more developed features in worldwide listing and shipping services. EBay has successfully captured the global e-commerce market with its power shipping and same day shipping programs. The shipping programs of EBay provide a significant competitive edge for the business over its competitors like Amazon.com and Wal-Mart stores. The new design of the eBay website was aimed at capturing more market share by offering user friendly services and fast checkout systems. PayPal was acquired by EBay Inc. ...Show more

Summary

International Marketing Contents Contents 2 Introduction 3 Discussion 3 Article 1 3 Article 2 4 Conclusion 6 References 7 Introduction International business has been majorly accelerated by the advent of globalization. The multinational companies all over the world have implemented strategies to capture the world market…
Author : rebeccaraynor
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"International marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Understanding of culture and cultural differences as fundamental for international marketing
According to the research international business operations have continually faced a number of challenges with regards to differences that exist between the host country and the international environment. Among the cross border challenges, cultural barriers have been evidently depicted as among the main factors that should be emphasized upon by multinational corporations.
12 pages (3000 words) Essay
International Marketing
The marketing strategies employed in the international markets vary depending on the unique needs of the specific countries such as culture, geography, language and religion. However, they also show some similarities particularly where similar marketing strategies, such as using local media for advertising, are employed over a region or in several countries.
5 pages (1250 words) Essay
International marketing
Mulberry depicts a British lifestyle brand that produces pilferer bags made of leather, binocular bags and dispatch bags. It provides products of a variety of range including women’s wear, menswear and footwear. The company has got it name in the London Stock Exchange by the name of MUL.
12 pages (3000 words) Essay
International Marketing
It is a strategy that applies techniques in use in the home country to other countries abroad. International marketing ensures diversification of markets, market growth and economies of scale for companies that involve themselves in this kind of marketing.
12 pages (3000 words) Essay
International marketing
signment paper is based on international marketing. The objective of the assignment is to bring to light the role of Information Technology in international marketing; discuss the scope of information systems in international marketing activities; emphasise how the adoption and integration of IT has revolutionised the international marketing environment for marketing managers and businesses.
14 pages (3500 words) Essay
International marketing
The basic principles of both domestic & international marketing are the same. However there are some distinct factors based on which these two concepts can be differentiated. As compared to the domestic marketing the international marketing is far more risky & complex.
12 pages (3000 words) Essay
International marketing
At the heart of international strategy lies selection of foreign market and the entry models which are appropriate for the desired market (Ellis, 2010, p.450). A comprehensive and exhaustive analysis of the market plus the entry mechanisms are essential for any firms planning to venture into foreign market if the corporation would want to remain in operation and break-even.
4 pages (1000 words) Essay
Advertising plan for BMW 3-Series
Initially known as Bayerische Flugzeug-Werke in 1916,the firm changed its name to Bavarian Motor Works in 1917 as it grew rapidly during the war years.In 1923,BMW put together its first motor vehicle,a motorcycle,followed by its first car in 1928,a version of Austin 7,which was built and commercially sold under license.
8 pages (2000 words) Essay
Vans: Skating on air
The top canvas was double-stitched, and the whole footwear was washable. At charges extending from $2.49 to $4.99 a two, Vans footwear were, as asserted by one commerce observer, “built like a
1 pages (250 words) Case Study
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT