INTERNET MARKETING PLAN:

INTERNET MARKETING PLAN: Essay example
College
Essay
Marketing
Pages 15 (3765 words)
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Your name …………………………. College ……………………………… Date of submission ………………. E-MARKETING PLAN Words count: 3790 Table of Contents Table of Contents 2 Executive Summary 3 Situation Analysis 4 Environmental Analysis 4 SWOT analysis 4 Existing marketing Plan 5 E-marketing Strategic Planning 6 Tech-walker: a great trendy shoe brand 6 Review of market opportunity and demand and supply 7 The STP marketing strategy 8 Differentiation strategy 10 E-marketing objectives 10 E-marketing strategy 11 Reach faster and market wider 12 Implementation of the marketing plan 13 E-marketing mix tactics 13 Budget for e-marketing plan 16 Evaluating the Plan 17 Refe…

Introduction

The e-marketing domain is largely affected by competition, technology, newer trends in advertisement, and more importantly dynamic strategies used by firms and therefore e-marketer has to foresee how these variables may significantly impact his business and how they can be effectively managed so as to create a long-term sustainable competitive edge. As market orientation is at the very heart of contemporary marketing concept, it is very important to continually learn and evolve in response to changes in the business contexts and thus to constantly adjust, update and revise marketing practices and techniques to maintain ‘value’ to both organization and its consumers (Dann and Dann, 2011). E-marketing plan is a strategic tool that helps a firm implement or to revise its marketing activities by analyzing marketing situations, strategies, objectives and e-marketing strategy. ...
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