This is mainly because; the craze of online media is increasing at a rapid pace as compared to others. Among many other social networking sites, face-book is one of the most renowned and prominent site. It helps in attracting a large array of customers towards the brand thereby presenting various feedback, comments and likes. As a result, an entrepreneur or marketer attains the facility of obtaining numerous customers from a single site thereby amplifying the profitability and brand image of the product among others. Other than this, the amount of investment over promotion or advertisement also gets reduced to a certain extent, which is quite worthy for an organization. And so, the level of revenues and profit margin of the brand also gets enhanced to a significant extent thereby amplifying its dominance in the market. This is the prime reason for which, maximum extent of the marketers or entrepreneurs in today’s age desire to select online networking site Facebook for the promotion of their products or services.
The report is presented in two parts. The first part depicts the strengths and challenges faced by the social networking site, face-book in this globe among others. Along with this, it also includes the threats and weakness faced by the site, due to extreme bargaining power of the buyers and extensive rivalry among the existing parties. ...Show more