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Marketing Questions - Research Paper Example

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Marketing Questions

The universal emotions of welcoming them will allow them to gain my trust, therefore work on understanding my points or point of view, as I also do the same. Secondly, I will need to slow down my speech and expressions when explaining about the commodity, so that they do not mix-up everything, which they can amplify their fear of investing in the product (Lilley, 2013). Additionally, I may need to demonstrate my points using pictures or showing the product; ask for a person that can understand their language or culture better; try to confirm that they understood my explanations, exercise patience and maintain a sense of humor, so as to ensure that they remain interested.
In dealing with older customers, I would ensure that I show respect to them, because that would be the first quality they may expect from a young attendant. Secondly, I would need to be kind and to show empathy for their incapacities in the case they have any. More importantly, I would need to adjust to their tempo of speech, so that they can understand me well and connect with me (Lilley, 2013). Additionally, showing them cheer will help them feel comfortable in my company, which will affect their buying behavior. In dealing with very talkative customers, first I will need to direct the talk in the direction of the sale, and immediately they pause their talk, I give them a summary of the talk and then I switch to the product and all its benefits. Apart from the explanation, a sample would help, and then I ask him to check it out a little (Lilley, 2013). After he has talked about it for a while, I will have all the information on his needs, therefore will mention them repeatedly, so that they purchase it. 2. Many employees are motivated by getting more money, in the form of bonuses or raises, but it is not always possible to increase the pay of employees – as a way of motivating them. This is particularly the case, due to the adverse financial situation facing many companies and institutions (Dow, 2012). However, money is not the strongest and not the only source of motivation. Recognition, which is the practice of congratulating an employee or acknowledging their input and good performance, empowers them by making them feel happier about themselves and their performance, which triggers improved performance. Recognition lies at the subconscious desires of all individuals; making them feel appreciated and valued for their contribution as an employee and for their uniqueness as a people who make a difference triggers their suppressed abilities (Dow, 2012). Valuing workers implies that the employer sees them as individuals that contribute towards the overall accomplishment and the goals of the company. When an employer makes his employees feel appreciated, he pushes them to pursue doing well and ensuring that their input and contribution will continue to be appreciated (Dow, 2012). Appealing to the human need for recognition makes employees to take more interest in the performance of their job, which contributes to the overall success of their organization. In many cases, when the employees of an organization are happy about their job, they are more likely to serve their customers well, which contributes to further success for the organization (Dow, 2012). The critical need played by money and recognition shows that employees are motivated by both money and recognition; therefore employees should offer both – so as to increase employee satisfaction. 3. The three qualities of a good leader that strengthen customer service abilities include ...Show more
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In dealing with customers suffering from language or cultural barriers, I would need to show my emotional approach to them, which will help me to connect with them…
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