• Home
  • Subjects
  • Marketing
  • As experts in the field, your marketing communications agency has been asked to prepare a 'promotional plan' for an organisa

As experts in the field, your marketing communications agency has been asked to prepare a 'promotional plan' for an organisa - Research Paper Example

Only on StudentShare

Extract of sample
As experts in the field, your marketing communications agency has been asked to prepare a 'promotional plan' for an organisa

The adaption of the second brand is due to the fact that products of the same nature exist but lack the ‘ah!’ factor. Through flavor and processing the best tobacco in 6teh world, Shishaah is presented as one of the purest form of rolled tobacco. The packaging of this product takes a rather more stylish look than the other products that trade in the same markets as the target markets for the Shishaah. The packaging includes the use of bio-friendly cover and a covered top presenting the illusion of an executive pen. By launching this product, the promotional plan aims at presenting a new tobacco product to the market to create a market share from those customers or cigarette smokers with the intentions to quit. While cigarette smoking and criticisms have led to reduced consumption of tobacco, the aim of this promotional plan is to launch a product that rates lower than cigarettes in terms of health – one that satisfies the smoking cravings of the regular smoker and the struggling quitters. ...Show more


Name: Course: Instructor: Date: Promotional Plan Introduction The market for smokes has been growing for a long time as the population of the world continues to grow as well. Although laws that regulate the number of products that can be smoked continues to affect the consumption of these products, an increase on the number of customers willing to smoke any products regardless of what health impacts it may cause has been in the increase…
Author : bartelloda
As experts in the field, your marketing communications agency has been asked to prepare a 'promotional plan' for an organisa essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"As experts in the field, your marketing communications agency has been asked to prepare a 'promotional plan' for an organisa"
with a personal 20% discount.
Grab the best paper

Related Essays

Integrated Marketing Communications Plan for Volkswagen
IMC can be defined as the integration and coordination of different communication tools within an organization that has maximum impact on the customers. IMC is a combined word which is used on behalf of different intended messages. The aim of IMC is to ensure continuity in conveying the desired message to the customers through different media.
4 pages (1000 words) Research Paper
Integrated Marketing Communications: Timberland
IMC is presented in a definite way so that it would reinforce the organization’s core brand message. The main goal of this concept is to integrate different marketing communication aspects including advertising, direct marketing, public relations, online marketing, and social media networking so as to capture market attention effectively and maximize cost effectiveness.
10 pages (2500 words) Research Paper
Travel Agency HR Plan
It has also been a key focus for human resources scientists and social science enthusiasts from a diverse spectrum of disciplines. They, however, have a common ground that the organisation’s human resources strategy has a fundamental and irrefutably crucial role in the enhancement of the organization’s general performance.
4 pages (1000 words) Research Paper
Marketing Research and Promotional Message
For example, in Australia the peak can be traced in 1961, when there were 3 births per woman. This period is characterized by many significant changes in different fields, thus baby boomers had to go through these changes. The period is also distinguished by technological development and globalization, thus baby boomers received many new opportunities such as travelling to other countries, wide use of financial products, new educational opportunities and many others.
4 pages (1000 words) Research Paper
MK455 - Promotional Policies and Strategies/ Promo Plan Project
It is one of the most vital tools essential in planning and enables organizations to launch a product or to increase its awareness in the market successfully. It also enables marketing professionals to act upon visions created through completing a well-choreographed marketing schedule.
7 pages (1750 words) Research Paper
Marketing Communications Plan
However, prior to the generation of a marketing communication plan, there are important data or ideas that will also have to be taken into account. Thus, the need to understand customers’ needs and preferences and anlyse the market are important moves prior to the actual marketing communication plan.
19 pages (4750 words) Research Paper
Marketing Communications Plan
The report contains a justification for selecting the specific market segments, the marketing communication tools and a marketing communications plan. The mission of the proposal is to gain an in-depth understanding and visibility of the marketing concepts. The mission is accomplished and is reflected in the documentation of the report.
9 pages (2250 words) Research Paper
The Marketing Plan (optional company your pick)
1). McDonalds marketing plan focuses of issues such as research, the 4P’s, its target population, and its marketing objectives. The company, being a restaurant offers fast foods and is in constant touch with its customers. Its
2 pages (500 words) Research Paper
Research and prepare an advertising plan Asume you own an advertising agency, write that you would share with the CEO of Shazam
h that comes with its association with top television program producers and other players in the entertainment sectors and even recommends that this helps when formulating a good strategy for this campaign. The industry is ever-growing with content from artists, program managers
5 pages (1250 words) Research Paper
The author asserts a central point that poverty is caused due to the lack of the political and the economic rights. He goes on to say that the thought of the experts which points to the fact that an autocratic dictator would solve the problems of the poverty across the
4 pages (1000 words) Research Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email