Name: Course: Instructor: Date: Promotional Plan Introduction The market for smokes has been growing for a long time as the population of the world continues to grow as well. Although laws that regulate the number of products that can be smoked continues to affect the consumption of these products, an increase on the number of customers willing to smoke any products regardless of what health impacts it may cause has been in the increase…
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The adaption of the second brand is due to the fact that products of the same nature exist but lack the ‘ah!’ factor. Through flavor and processing the best tobacco in 6teh world, Shishaah is presented as one of the purest form of rolled tobacco. The packaging of this product takes a rather more stylish look than the other products that trade in the same markets as the target markets for the Shishaah. The packaging includes the use of bio-friendly cover and a covered top presenting the illusion of an executive pen. By launching this product, the promotional plan aims at presenting a new tobacco product to the market to create a market share from those customers or cigarette smokers with the intentions to quit. While cigarette smoking and criticisms have led to reduced consumption of tobacco, the aim of this promotional plan is to launch a product that rates lower than cigarettes in terms of health – one that satisfies the smoking cravings of the regular smoker and the struggling quitters. In the past, various people, presumably users of conventional cigarettes have been documented filing law suits due to health problems that they associate directly with the consumption of tobacco from capable companies such as British American Tobacco (BAT) (Centers For Disease Control And Prevention a, 19). In this case, intense research on all possible effects of smoking Shisha have been identified and through the introduction of a better processed and flavored Shishaah major concerns are handled primarily. The selection of target market follows research results from a prefeasibility study that shows the number of people quitting cigarettes and their reasons for quitting. In addition, the number of quitters willing to take a break from conventional cigarettes presents an initial market as their motive for quitting conventional cigarettes is to try new products that may give a better feeling than the comfort sought from cigarettes. The target market mostly comprises of 25-50 year olds who are at their prime stage of developing their career foundations or at their active smoking phases (Centers For Disease Control And Prevention b, 33). The positioning of the Shishaah would be targeting all customers of the ages 25-50 and with a base income of more than $60,000 per annum. This target market is selected due to the fact that the product is released with the tagline ‘Shishaah! A product for the premium consumer’. Hence fore, the marketing positioning for Shishaah will be targeting middle to upper class customers within the industry. Competition in this area is presented by products such as Marlboro and Bucks as they are products, although not similar to Shishaah, that target the same cohort of consumers as the target market for the Shishaah. SWOT ANALYSIS Strengths With regards to the target market of Shishaah, a considerable number of active smokers in the UK alone stand over 13,700,000 within the urban settings alone. On the international market, the US is estimated to have a total of 18% of adults smoking on a regular basis – the Center for Disease Control reports. The CDC also identifies that a majority of working US adults are quitting smoking due to reasons central to health issues. In this case, one of the strengths of Shishaah is creating ...
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IMC can be defined as the integration and coordination of different communication tools within an organization that has maximum impact on the customers. IMC is a combined word which is used on behalf of different intended messages. The aim of IMC is to ensure continuity in conveying the desired message to the customers through different media.
IMC is presented in a definite way so that it would reinforce the organization’s core brand message. The main goal of this concept is to integrate different marketing communication aspects including advertising, direct marketing, public relations, online marketing, and social media networking so as to capture market attention effectively and maximize cost effectiveness.
It has also been a key focus for human resources scientists and social science enthusiasts from a diverse spectrum of disciplines. They, however, have a common ground that the organisation’s human resources strategy has a fundamental and irrefutably crucial role in the enhancement of the organization’s general performance.
For example, in Australia the peak can be traced in 1961, when there were 3 births per woman. This period is characterized by many significant changes in different fields, thus baby boomers had to go through these changes. The period is also distinguished by technological development and globalization, thus baby boomers received many new opportunities such as travelling to other countries, wide use of financial products, new educational opportunities and many others.
It is one of the most vital tools essential in planning and enables organizations to launch a product or to increase its awareness in the market successfully. It also enables marketing professionals to act upon visions created through completing a well-choreographed marketing schedule.
Correspondingly, the communication plan developed through the study will be assessed in this essay in a comprehensive manner. Communication Plan Communication plan is the scientific process as well as the art for reaching targeted customers by using different communication channels of public relationship, experience and advertising (Somers & Nelson, 2001).
However, prior to the generation of a marketing communication plan, there are important data or ideas that will also have to be taken into account. Thus, the need to understand customers’ needs and preferences and anlyse the market are important moves prior to the actual marketing communication plan.
1). McDonalds marketing plan focuses of issues such as research, the 4P’s, its target population, and its marketing objectives. The company, being a restaurant offers fast foods and is in constant touch with its customers. Its
h that comes with its association with top television program producers and other players in the entertainment sectors and even recommends that this helps when formulating a good strategy for this campaign. The industry is ever-growing with content from artists, program managers
The author asserts a central point that poverty is caused due to the lack of the political and the economic rights. He goes on to say that the thought of the experts which points to the fact that an autocratic dictator would solve the problems of the poverty across the
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