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As experts in the field, your marketing communications agency has been asked to prepare a 'promotional plan' for an organisa - Research Paper Example
Author : bartelloda
Pages 7 (1757 words)
Name: Course: Instructor: Date: Promotional Plan Introduction The market for smokes has been growing for a long time as the population of the world continues to grow as well. Although laws that regulate the number of products that can be smoked continues to affect the consumption of these products, an increase on the number of customers willing to smoke any products regardless of what health impacts it may cause has been in the increase…
The adaption of the second brand is due to the fact that products of the same nature exist but lack the ‘ah!’ factor. Through flavor and processing the best tobacco in 6teh world, Shishaah is presented as one of the purest form of rolled tobacco. The packaging of this product takes a rather more stylish look than the other products that trade in the same markets as the target markets for the Shishaah. The packaging includes the use of bio-friendly cover and a covered top presenting the illusion of an executive pen. By launching this product, the promotional plan aims at presenting a new tobacco product to the market to create a market share from those customers or cigarette smokers with the intentions to quit. While cigarette smoking and criticisms have led to reduced consumption of tobacco, the aim of this promotional plan is to launch a product that rates lower than cigarettes in terms of health – one that satisfies the smoking cravings of the regular smoker and the struggling quitters. ...