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Marketing of Food Processors - Essay Example
Pages 12 (3012 words)
Marketing of Food Processors Table of Contents Table of Contents 2 MACRO Environment of KENWOOD 3 MICRO Environment of KENWOOD 4 Competitive Environment of UK 6 Porters Five Forces Model for KENWOOD for its business of FP731 MultiPro 6 Buyer behaviour of Kenwood FP731 MultiPro 8 Product life cycle of Kenwood FP731 MultiPro 8 Diffusion of Innovation Model 10 BCG matrix of Kenwood FP731 MultiPro 11 AIDA model of Kenwood FP731 MultiPro 12 STP segmentation 12 Marketing mix 13 Marketing Recommendations 13 Marketing Environment 14 References 15 MACRO Environment of KENWOOD The macro environment of KENWOOD for its business of food processor named FP731 MultiPro – white, might be analyzed with the …
Apart from this, the organization also needs to obey with the systems of value Added Tax (VAT) accurately in order to maintain the operations and functions of the organization appropriately in long run. Economic- due to economic downturn, the per capita income and unemployment rate declined, thereby declining the buying behaviour of the individual. As a result, inflation acted as one of the important factors that influenced the productivity and profitability of theof KENWOOD to a significant extent. Along with this, it also hampered the gross domestic product (GDP) and gross national product (GNP) of the nation of UK thereby hindering the economic scenario to a significant extent. Social- KENWOOD always desired to offer high concentration over corporate governance factor so as to improve the conditions of the society. Along with this, it also tried to present extremely trendy and fashionable items so as to satisfy their changing requirements in this age of inflation. ...
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