StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Essay example - analysis on a marketing news story which has appeared in 2013

Only on StudentShare
Masters
Essay
Marketing
Pages 4 (1004 words)
Article Review Article Review Introduction The article chosen for review in this report is titled as “P & G Shifts Marketing Dollars to Online, Mobile: World's Largest Advertiser Says as Much as 35 % of Ad Budget Going to Digital Media”…

Extract of sample

The review of the article reveals that the company wants to introduce digital marketing as a means of targeting its customer base in the United States. Analysis P & G, like its other competitors, has been following a combination of traditional and innovative marketing strategy for its products. However, keeping in view the market data and research findings of changing trends in consumers’ lifestyle, the management has decided to adjust its strategies accordingly (Serena & Vranica, 2013). After reading the article, it is inferred that the company is planning to spend more on online marketing activities of its products, owing to the fact that a vast number of Americans are expected to prefer spending more time on the internet rather than watching television. This shift in the consumers’ behaviour has in turn influenced P & G’s marketing experts to focus more on digital marketing concept (Serena & Vranica, 2013). The digital marketing concept, which involves the use of internet and mobile as a marketing channel, has been considered by the company as a replacement of its marketing campaigns on television (Ryan & Jones, 2012; Hoffman & Novak, 1996; Egan, 2007). ...
Download paper
Not exactly what you need?

Related papers

Analysis of a Marketing News Story
Although this particular news report talks about the business tactic of Google, it also brings up new idea with regards to the future developments in online marketing options. Advertisements are referring to a “paid-message in a form of media” with the purpose of attracting the attention of the target consumers (Faber, Lee and Nan, 2004). Aiming to reach for the target audience, the…
4 pages (1004 words)
Marketing in the Media 2013
In accordance to Cant (2006), marketing is mainly associated with any marketing media event since the company can display its latest products. It is paramount to note that marketing is mainly defined as the creation of awareness that a certain product exists through any paid method form of non-personal either through various mediums that include e-mail, direct mail, print, radio or participation…
6 pages (1506 words)
Kerry’s cheestrings flavoured debuts: marketing news analysis
The term is derived from the root word, which referred to the literal process of going to the market, taking goods or services to the market for selling or shopping (Kotler and Armstrong, 1996). However, this definition is evidently insufficient but its scope is widened by Philip Kotler, who defines marketing as a practice that goes beyond all other business functions that have to do deal with the…
3 pages (753 words)
Marketing story analysis
The story under analysis is “When marketers capture the moment” by David Benady. It was posted in the Guardian on 13th November 203. This piece explains the impact of real time marketing. The author argues that consumers today are more demanding from advertisers. They require witty but relevant messages, which must be delivered in real time. Companies like BMW, biscuit maker, Oreo and Betfair…
4 pages (1004 words)
Marketing in the Media 2013
Everybody wants the best for their pet, which in most cases receive as much attention as their loved ones. In fact, to some, they are their only source of companionship. Therefore, people want the best for their best friends, and the best way of doing this is by feeding them on the best quality food available. This is the marketing strategy that Blue Buffalo had when it launched the campaign…
5 pages (1255 words)
Analysis on a Marketing News Story which was published in 2013
This means that in 2014, organizations that do not employ effective marketing techniques may fail to sell their goods because of inefficient communication. According to Demers (2013), social media and mobile usage has increased in the society, signalling that customers are developing preferences for goods that are advertised on these devices. Kurtz (2013) also argues that the high usage of social…
4 pages (1004 words)
Marketing Story Analysis
At a deeper level, however, one can find the existence of international marketing strategy, brand image and strategic retail management. 2. Analysis a. Retail Management One of the major and all-encompassing marketing concepts highlighted by this article is that of retail management and consumer behavior. The U.K, like its developed counterparts, is facing a change in its demographics with a…
4 pages (1004 words)