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Consumer Behaviour - Coursework Example

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Consumer Behaviour

Each society their is some type of social class that is significant to the marketers since the buying behaviour of persons in a given social class is alike. In this way, marketing actions could be designed according to diverse social classes. Now we should note that the social class is not determined by income alone but there are several other reasons as well such as: assets, education, profession etc (BABIN & HARRIS 2011). Social factors also affect the consumer behaviour of customers. The significant social factors are situation groups, family, the role and the status. The members of a family adversely influence buyer behaviour. Consequently, marketers are working hard to find the roles and power of the husband, the wife and the children. If wife influences the buying decision of a particular product then the marketers will attempt to target women in their advertisement. Now we should note that purchasing roles change with vary in the consumer lifestyles (BEST HAWKINS & MOTHERSBAUGH 2007). Every person possesses unique roles and status in a society relying upon groups, family, clubs, and organization to which the person belongs. For instance, a woman is working in a certain organization as the finance manager. Here she is playing double roles, one as the finance manager and other role as a mother. Consequently, her purchasing decisions will be influenced by the role and the status (DEBRUICKER QUELCH & WARD 1986). (2) Personal Factors Personal factors also shape the consumer behaviour. The important personal aspects that influence the purchasing behaviour are the lifestyle of a person, economic condition, profession, age, character and self-concept. Age and the life cycle have noticeable impact on...
The paper shows that when you are aware of how consumers behave in relation to the goods, you are selling, and then you have a good understanding of how to give good service to them, raising the probability that you will have repeat consumers. For instance, if you know that consumers tend to come to your hotel since they can get good food devoid of waiting for a very long time, you should carry on training your wait employees to be as resourceful as possible.
Gather some customer behaviour data by just analyzing the sales data you already have. For instance, you can see whether the majority of your goods are brought with cash or credit card. If you happen to have a clock on the register, you know then when individuals tend to buy in your store. Nevertheless, you should not restrict yourself to that information.
The most important information is from the depth answers from your customers about their expenditure. Focus groups, the surveys and the one-on-one interviews are better ways to get the information about customer behaviour. Encourage the consumers to contribute in these projects by offering rewards, like a contest entry or a discount, for the survey completion or the focus group contribution.
This paper approves that consumer behaviour assists organizations decide what goods and services to produce or offer. Once they evaluate on what customers purchase and how they come up with they different ways of identifying what products to purchase and what to be left out, companies can more simply spot a necessitate that lacks in they product and supplement it with something either of the same quality or of a supplementary function. ...Show more


CThe paper analyzes the consumer behaviour. Consumer behaviour is the process of selection, buying and consumption of merchandise and services for satisfying their varying wants. There are diverse processes concerned with the consumer behaviour. …
Author : dbaumbach
Consumer Behaviour essay example
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