StudentShare solutions
Triangle menu

Consumer Behaviour - Coursework Example

Not dowloaded yet

Extract of sample
Consumer Behaviour

Each society their is some type of social class that is significant to the marketers since the buying behaviour of persons in a given social class is alike. In this way, marketing actions could be designed according to diverse social classes. Now we should note that the social class is not determined by income alone but there are several other reasons as well such as: assets, education, profession etc (BABIN & HARRIS 2011). Social factors also affect the consumer behaviour of customers. The significant social factors are situation groups, family, the role and the status. The members of a family adversely influence buyer behaviour. Consequently, marketers are working hard to find the roles and power of the husband, the wife and the children. If wife influences the buying decision of a particular product then the marketers will attempt to target women in their advertisement. Now we should note that purchasing roles change with vary in the consumer lifestyles (BEST HAWKINS & MOTHERSBAUGH 2007). Every person possesses unique roles and status in a society relying upon groups, family, clubs, and organization to which the person belongs. For instance, a woman is working in a certain organization as the finance manager. Here she is playing double roles, one as the finance manager and other role as a mother. Consequently, her purchasing decisions will be influenced by the role and the status (DEBRUICKER QUELCH & WARD 1986). (2) Personal Factors Personal factors also shape the consumer behaviour. The important personal aspects that influence the purchasing behaviour are the lifestyle of a person, economic condition, profession, age, character and self-concept. Age and the life cycle have noticeable impact on...
The paper shows that when you are aware of how consumers behave in relation to the goods, you are selling, and then you have a good understanding of how to give good service to them, raising the probability that you will have repeat consumers. For instance, if you know that consumers tend to come to your hotel since they can get good food devoid of waiting for a very long time, you should carry on training your wait employees to be as resourceful as possible.
Gather some customer behaviour data by just analyzing the sales data you already have. For instance, you can see whether the majority of your goods are brought with cash or credit card. If you happen to have a clock on the register, you know then when individuals tend to buy in your store. Nevertheless, you should not restrict yourself to that information.
The most important information is from the depth answers from your customers about their expenditure. Focus groups, the surveys and the one-on-one interviews are better ways to get the information about customer behaviour. Encourage the consumers to contribute in these projects by offering rewards, like a contest entry or a discount, for the survey completion or the focus group contribution.
This paper approves that consumer behaviour assists organizations decide what goods and services to produce or offer. Once they evaluate on what customers purchase and how they come up with they different ways of identifying what products to purchase and what to be left out, companies can more simply spot a necessitate that lacks in they product and supplement it with something either of the same quality or of a supplementary function. ...Show more

Summary

CThe paper analyzes the consumer behaviour. Consumer behaviour is the process of selection, buying and consumption of merchandise and services for satisfying their varying wants. There are diverse processes concerned with the consumer behaviour. …
Author : dbaumbach
Consumer Behaviour essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the coursework on your topic
"Consumer Behaviour"
with a personal 20% discount.
Grab the best paper

Related Essays

Management and Organisational Behaviour
in …major subject… by ………student name……… …..University name..... ….Date…. Acknowledgement First of all, I truly acknowledge the co-operation of my course in-charge Mr. /Ms ……name of teacher……. for guidance and support. I would like to extend my gratitude to the management, staff and officials of TESCO Public Limited for their time and access to their management strategies and organizational policies.
10 pages (2500 words) Coursework
Organisational Behaviour
Applied control entails the activities of management that monitor, shape and reward the behaviour of the subordinates. Management control includes all processes used in the organisation to ensure all procedures are adhered to, and organisational goals are accomplished.
7 pages (1750 words) Coursework
The Influence of Marketing on Consumer Behaviour
It has provided vital assistance along all the way. Its help is really immeasurable. Department of Marketing, ABC University, is another resource to gaining this study. It has provided valuable modulation, books, Journals, Researches and too many efforts for this study.
34 pages (8500 words) Coursework
Starbucks Coffee
This has worked to evolve consumer behaviour patterns that have gone to the extent of even establishing lifestyles and segments based on Starbucks' products consumption patterns. This paper takes up the study of such evolving consumer behaviour through an in-depth literature review and analysis and by means of administering a questionnaire amongst the consumers of coffee products at Starbucks' coffee houses.
40 pages (10000 words) Coursework
Consumer Decision Making (CDM)
r prices or quality while buying products hence it is the duty of marketing manager to study consumer behaviour and develop strategies to influence their decisions. The consumer decision making process involves five stages: need recognition, information search, evaluation of
2 pages (500 words) Coursework
Analyse the external marketing environment &consumer buyer behaviour
These factors are the following: ‘business cycle, the global economic crisis, inflation, income, unemployment and resource availability’ (Boone and Kurtz
10 pages (2500 words) Coursework
Buyer Behaviour Analysis - The Psychology of Buying
According to Kotler& Keller (2009, p.56), the potential buyers, in commercial situations, vote with their dollars for the market offering that
11 pages (2750 words) Coursework
Buyer Behaviour Analysis - The Psychology of Buying
The first cars are bearing the Mercedes brand name got its first production in 1926 after Karl Benz and Daimlers’ companies merged. Mercedes Benz is the first brand to introduce cars with bulletproof windshield as well customised luxurious looks made mainly for
12 pages (3000 words) Coursework
The Fashion Industry and the New Consumer
This report will assess different marketing concepts and marketing strategies that Marks and spencer uses to market its products. In order to realize this, the report will also discuss the impact implementing marketing concepts to its products with regard to target audience. Marks and Spencer practices marketing oriented organisations.
9 pages (2250 words) Coursework
Consumer behaviour assignment list
Aqua Gel Cleanser is the selected product that the researcher is aiming to introduce in the market. Face cleanser products was promoted and produced by MAC. MAC or “Make-up Art Cosmetics” is one of the largest
10 pages (2500 words) Coursework
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation