Marketing management - Essay Example

Only on StudentShare

Extract of sample
Marketing management

According to a survey carried out by IBIS world, the profit margins of the industry will reduce by 1.5% over the next 5 years due to mounting competition among the providers. However, this has also led to the falling price of the phones. The company projects that UK mobile phone industry is expected to reach $3 Billion by the end of 2014. Furthermore, the development of new technologies such as, 4G services, the development of smart phones and the new applications, is also driving the industry (Adler, 2010). The UK mobile phone industry is characterised by high rates of market concentration and competition. Some of the key players of the industry are Vodafone, T-mobile, Virgin and O2 among others (Cohen, 2004). The industry will be analysed with the help of Porter’s five forces analysis and on the basis of that, a SWOT report will be prepared. The industry analysis is presented below: - Factor Analysis Resultant Bargaining Power of Buyers The bargaining power of buyers refers to the ability of the buyers to bargain and reduce the price. Reports have shown that the industry is growing at a robust rate and one of the reasons for this colossal growth is the enthusiasm among the buyers. However, due to the presence of a number of providers in the market, the buyers have the tendency to explore the other. ...Show more

Summary

Marketing Management Q1. Conduct an industry analysis to identify key opportunities and threats within the UK. The mobile phone industry of UK is currently witnessing a booming phase. Reports suggest that around 92% of the UK adults own a mobile phone which is one of the major factors contributing towards the colossal development of the industry (Clifton, 2012)…
Author : cielo33
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing management"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Management
It is built through taste, touch, smell, sound and sight. Today the brands need to stand out from its competitors and develop something unique for its target market. In short, brand is evolving (Lindstrom, 2005, p.195). The brand chosen for this project is a consumer product is Pantene a Procter & Gamble product.
6 pages (1500 words) Essay
Marketing Management
It is the struggle between the producers and consumers to define the promise and its meaning (Healey, 2008, p.6). The brand selected for this project report is Coca Cola. It is a brand which has made its presence felt both in the national market as well as internationally.
5 pages (1250 words) Essay
Marketing Management
It forms the backbone of the social and economic development of the economy. The sector chosen for the project report is hospitality industry and the research will be based on the international Fortune 500 Company, Marriott Hotel. The company at present ranks 210 in the Fortune 500 list (CNN money, 2011).
5 pages (1250 words) Essay
Marketing Management of Nike
The analysis of the marketing strategies of Nike reveals a considerable influence and high value of the brand in the market. However, in order to maintain a long-term sustainability, it is necessary for the company to not only devise strategies for attracting new customers but to also focus on innovation and retaining customers so as to generate sustainable competitive edge in the market.
7 pages (1750 words) Essay
Promotion campaign for the Spring Collection 2012 of Swarovski
The major objective of this report is to plan the product promotion using various promotional tools and techniques, such as the Marketing Mix and the 3Bs Framework, for the Spring Collection 2012 of Swarovski in a sustainable manner. The plan will focus on implementing shareholders and stakeholders analysis to justify the strategic actions beneficial for the promotion of Swarovski.
12 pages (3000 words) Assignment
MARKETING MANAGEMENT
Through the use of the SWOT (strength, weaknesses, opportunities, and threats) analysis framework, the executive managers are expected to gain a better insight with regards to all business aspects that should be taken into consideration when making important business decisions (Oetomo and Ardini, 2012; Chan, 2011; Ommani, 2011; Murray-Webster, 2010, p.
12 pages (3000 words) Research Paper
Marketing Management
Currently, the company is operating fifty stalls around the world, providing employment to 82,000 people in different counties. M&S has focused on diversifying their store locations, channels and rage of products and this leads to decreased dependence on UK; though they are also widening their international focus.
6 pages (1500 words) Essay
The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota, explain your departm
Marketing departments of these large corporations have a responsibility of carrying out their functions while ensuring that they operate in an ethical manner. Marketing departments
1 pages (250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT