Description of an advert - Essay Example

Only on StudentShare

Extract of sample
Description of an advert

The consumer marketers for the company emphasize on push strategies where their sales force convinces the retailers and dealers to carry, promote as well as sell the products of the company to the end users (Ryan & Jones, 2012). In contrast, the consumer marketers emphasizing pull strategies haveheavy reliance on advertising as well as consumer promotions in drawing customers into the stores. The aspect of tools in terms of choice is influenced through company size. The market leaders afford more advertising while using sales promotion sparingly. In contrast, smaller competitors aggressively use sales promotion (Viardot, 2004). The brand of perfume in the advertisement is Dior perfume for ladies. The product is sleek, executive and fancy targeting the segment that keeps trying new products. There are various scents denoting warmth and comfort including vanilla or sandalwood. Subsequent fragrances, like clary sage or grapefruit could awaken the senses while making the person feel rather energetic (Copper &Hiebing, 2000). The emphasis on the notes in the fragrance alongside promotes the positive feelings across all people while combining such components with original scent combinations which will ensure that curious consumers about the product try it out (Jain & Griffith, 2012). ...
Download paper

Summary

Summative Assessment-Brief Name: Institutional Affiliation: Tutor: Date: Summative Assessment-Brief The advert targets the youthful generation of ages between 22 years to 34 years of age. The age group in this case are the feminine gender with whom there is an exciting and adventurous feeling…
Author : jwolf

Related Essays

Analysis of Advert
3). Marketing strategy is a plan to which the firms should adhere to so to have an upper hand over its competitors and plans to achieve the desired objectives. In formulation of the marketing strategy and to sell the product effectively, analysis of cost benefit should be undertaken. Nike: Ad Appeal Nike is the leading innovator in footwear for the athletic including apparels, accessories and equipment. Mission of Nike is to bring inspiration along with innovation to each and every athlete across the globe. Nike’s consumer affairs mission aims to provide the customers with the highest...
10 pages (2510 words) Essay
Virgin Blue Budgeting Method for Advert
Budgeting Methods In any such marketing campaign the amount to be spent (budget) can be arrived at in more than one ways. Companies can decide on the advertising budget by using any of the following methods; percentage-of-sales-method, share-of-voice parity and the objective-and-task method. Percentage of Sales Under this method the promotional expenditure is set at a specified percentage of sales, either current or anticipated. As per the audited annual results of the company, Virgin Blue reported revenue of AUS$2.9 billion in 2010. The airline may set aside; say 3 percent or AUS$ 8, 70,000,...
3 pages (753 words) Essay
Description and critical evaluation of a company's overall digital marketing efforts
With up to 4.5 million likes on facebook and over 170 thousand followers on twitter, eBay is actively increasing its popularity all around the world. It has a modern website that is quite user friendly, it easy for one to find his or her way around the site be it to buy or sell a phone, a car or an accessory among others. Consequently, its default search engine gives results of all its networks; the item to be sold or bought, the price range and the even geographical location. Finally, eBay has a mobile application that allows e-mail and message notifications about specific services...
6 pages (1506 words) Case Study
Description of Assessment Requirements Guidelines: 1. All assignments must be word processed : handwritten assignments will at
To begin with, the researcher will conduct an extensive analysis on secondary sources such as internet, books and academic journals with the aim of finding the possible factors that are likely to determine performance of a company, and then use the insight to design the questionnaire. Based on the result of the questionnaire, the factors that seem to carry the heaviest weight will be selected and used as the dependent and independent variables for statistical analysis. In this regards, change in sales since 2000 and change in demand have been selected as the dependent variables. The predictor...
11 pages (2761 words) Essay
Case description on Monsanto Company
The company is also at the forefront problems with genetically modified organisms in food. The company had been constantly attacked because of health concerns and company transparent. The media has been recently attacking the company because of their business practices that have raised public concern; thus impacting the performance of the company. Recently, there was an argument in the Supreme Court of America about cutting patent rights for the genetically modified seeds. The argument was between Bowman vs. Monsanto Company and the case was how Monsanto Company can control the Roundup Ready...
4 pages (1004 words) Research Paper
Advertising campaign analysis: BMW
This essay "Advertising campaign analysis: BMW" outlines the successful commercial of the luxury automaker BMW, its perception, buyer process and involvement levels. Though BMW is not utilising celebrity endorsers in the campaign, the age and physical characteristics of the chosen actors in the ads are representative of the ideological values of the younger markets. The scene and colours utilised in the campaign are rather drab, yet clean, consisting of what appears to be an upscale bedroom environment with high quality furnishings. The main emphasis is to focus on the consumer that is...
9 pages (2259 words) Essay
Marketing Brief about Charles Sturt University's Faculty of Business
The market brief report has discussed all the necessary materials that were required to assist Head of Business Faculty at CSU in promotional tasks. Charles Sturt University or CSU’s Faculty of Business is widely acknowledged for professional business causes. The faculty has earned an outstanding reputation with labour market for producing individuals who not only survive the predicaments of current's business world, but do extremely well in the opportunities which they generate. The promotion concentrates on Bachelor’s Business programme, majoring in Business. The promotional materials...
6 pages (1506 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!