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Description of an advert - Essay Example

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Description of an advert

The consumer marketers for the company emphasize on push strategies where their sales force convinces the retailers and dealers to carry, promote as well as sell the products of the company to the end users (Ryan & Jones, 2012). In contrast, the consumer marketers emphasizing pull strategies haveheavy reliance on advertising as well as consumer promotions in drawing customers into the stores. The aspect of tools in terms of choice is influenced through company size. The market leaders afford more advertising while using sales promotion sparingly. In contrast, smaller competitors aggressively use sales promotion (Viardot, 2004). The brand of perfume in the advertisement is Dior perfume for ladies. The product is sleek, executive and fancy targeting the segment that keeps trying new products. There are various scents denoting warmth and comfort including vanilla or sandalwood. Subsequent fragrances, like clary sage or grapefruit could awaken the senses while making the person feel rather energetic (Copper &Hiebing, 2000). The emphasis on the notes in the fragrance alongside promotes the positive feelings across all people while combining such components with original scent combinations which will ensure that curious consumers about the product try it out (Jain & Griffith, 2012). For example, adding black pepper oil to the cologne for women gives it richer and earthier scent. For this reason, the ingredient remains to be an exotic aspect that draws more customers in irrespective of the inclusion of the traditional notes such as musk within the fragrance. The advertiser is rather informative to the audience. The advertisement starts with the identification of the product or service through what it is, who buys it, at how much they pay and how much it costs for to produce it, why consumer demand for the product exists, and where the product sits as compared to similar products and services available currently. The advertisement also describes the marketplace rationale across various differences between the product and that of competitors (Kumar, 2011). Looking at price, quality, new ideas and approaches, and how the product appeals to specific customer base, the advertisement is responsive to the existing customers as well as new customers attracted into the market. The advertisement is rather specific about the manner in which the product and subsequent service improves on the already existing, the quality control use, the post-purchase evaluation (obtaining feedback) as well as the scope of service to be provide in terms of responsibilities, expectations and liabilities. The colours used in the advertisement relate to the feminine gender. The text is soft and appetizing to the feminine gender as well. The models used in the ad are young, beautiful and aggressive to trigger a sensation brought about by the use of the product in question. In my opinion, they have been used correctly. The marketers in this case prove to be well experienced sales executives (Mercer, 1996).  Marketing in this case forms the first strength to the company’s success as well as huge competitive edge. Professionalism is also depicted in the ad and includes everything from the maintenance of confidentiality all the way to the hiring of the very best staff to deliver organisational objectives. Individual attention is based on each client's experience towards tailoring the same into a state of preference. For repeat business and ...Show more
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Summary

Summative Assessment-Brief Name: Institutional Affiliation: Tutor: Date: Summative Assessment-Brief The advert targets the youthful generation of ages between 22 years to 34 years of age. The age group in this case are the feminine gender with whom there is an exciting and adventurous feeling…
Description of an advert
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