Description of an advert - Essay Example

Only on StudentShare

Extract of sample
Description of an advert

The consumer marketers for the company emphasize on push strategies where their sales force convinces the retailers and dealers to carry, promote as well as sell the products of the company to the end users (Ryan & Jones, 2012). In contrast, the consumer marketers emphasizing pull strategies haveheavy reliance on advertising as well as consumer promotions in drawing customers into the stores. The aspect of tools in terms of choice is influenced through company size. The market leaders afford more advertising while using sales promotion sparingly. In contrast, smaller competitors aggressively use sales promotion (Viardot, 2004). The brand of perfume in the advertisement is Dior perfume for ladies. The product is sleek, executive and fancy targeting the segment that keeps trying new products. There are various scents denoting warmth and comfort including vanilla or sandalwood. Subsequent fragrances, like clary sage or grapefruit could awaken the senses while making the person feel rather energetic (Copper &Hiebing, 2000). The emphasis on the notes in the fragrance alongside promotes the positive feelings across all people while combining such components with original scent combinations which will ensure that curious consumers about the product try it out (Jain & Griffith, 2012). ...Show more

Summary

Summative Assessment-Brief Name: Institutional Affiliation: Tutor: Date: Summative Assessment-Brief The advert targets the youthful generation of ages between 22 years to 34 years of age. The age group in this case are the feminine gender with whom there is an exciting and adventurous feeling…
Author : jwolf
Description of an advert essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Description of an advert"
with a personal 20% discount.
Grab the best paper

Related Essays

Analysis of Advert
Consumer behaviour can be defined as reflection of consumer’s decisions in regards to consumption, acquisition and also dispositions of goods and services, experiences, activities and ideas mad by human decision unit. Thus consumer behaviour mean more than the feeling involved with the consumer on buying tangible products like automobiles or bath soaps (Hoyer, & Macinnis, 2008, p.
10 pages (2500 words) Essay
Virgin Blue Budgeting Method for Advert
As a strategy, the company will continue to focus on the leisure market and at the same time build and develop the corporate and business customer base. To achieve this goal the company has decided to resort to a two week advertising campaign that appeals to the business/corporate customer.
3 pages (750 words) Essay
Comparison between two advert
A case in point is the ads seen among the world’s most recognized sportswear companies Nike and Adidas. During every soccer bonanza, these two companies emerge with some of the most memorable ads, which become vivid in the minds of fans for a very long time.
3 pages (750 words) Essay
The image analysis
As such, this advert seeks to market one of the MacDonald’s products, which is Macdonald’s premium salad that retails in all Macdonald’s shops. The advert informs the audience about the existence of this product, the mode of serving the product, other sweeties that come along this product, the sweetness of the product, and the urge to buy the product.
3 pages (750 words) Essay
DESCRIPTION
In fact, it sometimes seems like it is no longer a fit topic of conversation in polite company anymore. However, my personal idea of religion is not an opinion of who is right and who is wrong rather it is the inner peace and
3 pages (750 words) Essay
Job Description
at job description should be considered as a quasi-legal document because once it is given to employees it may be seen as contractual between the parties. Therefore, when developing the job description it is essential to compare the draft of the description with the job rating
2 pages (500 words) Essay
Description
The artwork is an abstract of a dog that is sleeping on a carpet next to a bucket full of gigantic stones. Behind the dog, is what looks like the front part of a house, with a closed door at its centre. The picture has a white background and is
1 pages (250 words) Essay
Ads
The target group in any given advert is always given priority. The consumer behaviors are what market analyst dwell on while providing an advert. The message may range depending on the nature of the product with emphasis being focused on
3 pages (750 words) Essay
Analysis of an Advertisement
Moreover, advertisers are finding a new trend to bring controversies that are perceived to be unethical by using taboo and thought provoking words and images. This paper will discuss the unethical nature of adverts and consumer response to
3 pages (750 words) Essay
Analyzing a visual Argument
Such analyses are prominent in advertisements, especially the visual advertisements, which are meant to promote products and services. People tend to make varied conclusions concerning adverts depending on their self-evaluation of the
3 pages (750 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT