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Research Proposal: ‘Investigating Dynamics of Customer Loyalty: the Case of IKEA’ Student’s name Course name and number Instructor’s name Date submitted Table of Contents Aim of the Research 3 Relevance of the Research 3 Literature Review 4 Research Questions 6 Methodology of Research 7 Preliminary Ideas for Data Analysis 8 Timescale 9 Issues in Completion and Success of the Project 10 References 12 Appendix A 14 Appendix B 16 Aim of the Research This text is a proposal for the funding of research into the affects, causes and natures of different forms and extents of customer loyalty.
Hence this research might help in putting a full stop to the ongoing debate about the dynamics of customer loyalty and providing analysts and corporate office-holders a clear and utilizable understanding of the aspects of customer loyalty that are relevant to any organization’s fundamental orientation. Relevance of the Research Sustainability is without doubt the most popular buzzword in some of the largest academic and industrial circles of today. These circles include the energy industrial sector, life sciences and social welfare work among others (Wheeler, Colbert, and Freeman, 2003). However, relevant to the field of the researcher is the concept of sustainability of a corporation or an organization in its field or business environment. Quite obviously the medium any for-profit organization has to sustain itself in is most usually its ‘market’. There has been an abundance of research studies into the understanding and achievement of some degrees of market sustainability. ...
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