Retailing can take many form depending on the individual concerned since he/ she may decide to take on a door-to-door delivery system where he/ she goes to the consumer even if they at times might not have ordered the same (Baker, Grewal & Levy, 2004). This at times influence impulse buying. Another form involves the use of a given permanent location that may be a shop, mall or even market place. In this second scenario the customer only buys when they themselves have gone to the said place. From the above small description of what retailing is we can proceed and take a keen look at the various models of retailing we have. The first model involves independent retailers who are basically ones who have built a given business from its inception to its current state. They are those who we call the entrepreneurs who see to it that a business grows from an idea they had, its early stages of growth until it is fully established (Emmitt, 2012). Independent retailers are very different from the second group of retailers who only acquire an already existing business. These retailers either acquire the business through buying the said business or at times it through inheritance. We can see that these group does not have the difficulties of coming up with a plan and executing it to inception. Theirs is just to maintain and improve on an already existing business. In this group we can say in one way or another may entail franchise where there is a purchase of a franchise which is like buying the legal approval to use a brand name, or the concept and business plan of an existing business. The final model of retailing we look at is the technology based business which involves the use of technology in the acquisition, retaining and servicing of consumer needs. Thus due to a still competition from already existing models of retailing, technological retailing has to establish and follow given guidelines in order to stay among the top models. After all is said and done we have to take a look at the E-strategies used in retailing to one way or another ensure the success and practicality of the retailing business (Baker, Grewal & Levy, 2004). The first option involves offline shopping which we have looked at in detailed in the previous paragraphs. It is also known as bricks where consumers are at liberty to try, feel and even measure or fit on product before they can acquire the said product. This is not to mean that they may accept returns from consumers as this varies depending on the terms and conditions of the retailer. In this category as we have seen may involve clothing stores, supermarkets and malls among other on location retailers. Another very familiar option involves the seeing of the products online and buying the same offline which is commonly known as bricks and some clicks.in these scenario, consumers tend to gather information about a given service or good online via the internet and after some comparison and analysis goes ahead to buy the said product in a store that has the same. This strategy might not work for the website operator especially if the site is not part of the ownership of the store (Emmitt, 2012). This is because a consumer might research on a given alien site and proceed to buy the product from a different store thus the website operator gets nothing. Another issue with online research before purchasing is that if the information on the site is
Technology in Retailing Professor University State Date Introduction Retailing is the activity through which there is a sale of goods and services to a consumer with the main aim and goal of earning a profit and this is by ensuring one has as bigger a margin as possible…
Findings showed that SSTs can enhance organisational competitiveness, (internal and external) customer satisfaction and customer commitment, lessen operational costs, and improve staff and organisational productivity.The main disadvantages of SSTs are they cannot be fully operated.
Answer: There are two most obvious sustainable competitive advantages of Aldi and these include efficient store operations and growing global network of limited assortment stores. These two advantages are primarily included as two of the general sources of competitive advantages in retail such as customer service and location.
The context of retailing industry is set in the introductory part. The main body of the paper analyses four aspects of IT use, that is: infrastructure, strategy, global operations, and outsourcing. General presumptions for the essay is that large companies have vast resources and complex structure, while SMEs make the use of limited resources and more transparent internal system.
Consumers have not only become affluent, but judicious and mobile. As a result, retailers have responded to the needs and requirements by offering an array of formats in the city centres as well as out of town locales.
However, it was the internet's unparalleled potential for global connectivity, through its ability to "open up new avenues for business" (Pyle, 1996), that was the primary catalyst for the explosion of interest and activity in electronic business. At the forefront of this revolution have been the retailers, who have viewed e-commerce as a new front on which to compete and gain advantage over their rivals (Amit and Zott, 2001).
Fast food is not only an epithet of American modern life, but it also has its origin in the verdure of American way of pursuing life in all dimensions' .It scintillated on the world map in 1954 followed by take out food in 1962.
Apart from the American influence involved in its makeup, fast food has European originality .John Stow's 1958 survey of London exhibits fast food as items and so does Henry Mayhew in his book called Social History of London in the 1840s and 1850s portray it as items on sale.
ing (or electronic retailing) ,price rigidity is outlined as set of technological, organizational and managerial capabilities that permit a firms prices to be made accessible to consumers and businesses via websites and other means to support the sales transactions for
2 pages (500 words)Essay
Hire a pro to write a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Apply my DISCOUNT
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you another Essay on topic Technology in retailing for FREE!