StudentShare solutions
Triangle menu

Integrated Marketing Strategy - Essay Example

Not dowloaded yet

Extract of sample
Integrated Marketing Strategy

Introduction In any form of business, the domain of marketing is regarded as quite significant and one of the prominent activities to be conducted in promoting as well as establishing the intended brand within the target market. It is important to note that for any business to promote or to convey information about its products or services to the targeted customers, the tool of marketing must be essentially put into efficient use. Contextually, it has been observed that companies communicate with the customers with the help of various tools of marketing, which comprise of advertising and other promotional activities to make them aware about what the business is offering to them. Unarguably, without proper marketing strategy, the success of business is quite likely to become highly uncertain and will probably remain unaccomplished upto a larger extent (Lamb & et. al 2008). Contextually, the primary intention of this report is to frame an integrated marketing strategy to promote Bullet Proof Vests as a newly launched product in the targeted market. Overview- Integrated Marketing Communication Integrated Marketing Communication (IMC) is conceptually explained as an unconventional domain of marketing management that involves the implementation of conveying succinct and all-inclusive information about the proposed brand across numerous and diverse marketing channels. It is defined by experts as an integrated approach of marketing, which is designed with the intention to ensure that all the communication activities in the domain of marketing management are applied in a unified form involving various other beneficial channels of communication (International University of science and Technology, 2013). For strategizing the promotional framework required in the launch of the product i.e. bullet proof vests, some of the tools of IMC including advertising, direct marketing, sales promotion, public relations, internet marketing, personal selling and publicity will be implemented. These tools will together work towards the accomplishment of the set goals, which in this case is to promote the features of bullet proof vests to the targeted market and convince or encourage the potential buyers to purchase the same. Promotion Mix Strategy Promotion mix strategies mainly include two forms of approaches, which comprise pull strategy and push strategy, used according to the marketing intentions and product features to convey the information regarding products and/or services to the potential purchasers (Lamb & et. al 2008). Applying the push strategy approach, the product i.e. bullet proof vest will be promoted to the customers directly with the help of various tools of advertising during its initial introductory stage. It is worth mentioning in this context that application of a push strategy in the initial stage of the product launch will help it in gaining a percentage of market shares, countering the already existing competitive brands. In the subsequent phase, depending on the response from the customers towards the product, the pull strategy approach will be applied to encourage the customers to seek for the product from their end owing to its growing demand and preference in the market. Notably, as the armed forces and soldiers will be the targeted customers of the product, due attention will be provided towards quality ...Show more

Summary

Integrated Marketing Strategy Abstract The primary intention of this paper is to develop an integrated marketing strategy framework to promote bullet proof vest as the product to be launched in the market. Observably, marketing is quite an important approach in business, which should be conducted in a systematic process…
Author : hartmanndella
Integrated Marketing Strategy essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Integrated Marketing Strategy"
with a personal 20% discount.
Grab the best paper

Related Essays

Implementing Integrated Marketing--- marketing communication strategy
It is worth to note that the multinational corporations have geographically dispersed value creation sites, distribution and sales points and this presents a challenging scene in which the cross-culture aspect of the global market must be captured. A lot of research has therefore been in progress to develop the best marketing communication strategy that will capture the cultural differences across various countries or regions that share the same product (Bjerregaard, Lauring, Klitmoller, 2009, pp.56).
16 pages (4000 words) Essay
Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy
IMC booms in the 1990 due to the overloading information of sales messages that decrease its impact to the consumers. In retrospect, marketers view traditional media, sales promotion, direct marketing, and public relations as different entities with distinct purposes.
5 pages (1250 words) Essay
Topic Development of an Integrated Marketing Communication Mix Strategy
The reason behind choosing Russia is because of its competitive market in IT industry. Russia is one of the fastest growing countries in technology, development and investment. According to a report of Reuters, the overall IT spending is expected to grow at CAGR of about 17% during 2010 to 2014 which will position Russia as a prominent IT hub across the world.
10 pages (2500 words) Essay
Integrated marketing strategy
The primary objective of IMC is to evaluate the various factors of marketing communication in order to relate the factors for representing simplicity, reliability and utmost communication impact. IMC includes five major aspects based upon which the process can be utilized for interacting with the customers that can be identified as follows: Categorize and select the actual target customers Identify the decision making processes adhered by the customers when purchasing the offered products and/or services Establish the relevant factors when placing the products and/or services within the targeted market obtaining the advantages in order to support the position Frame communication objectives R
5 pages (1250 words) Essay
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen
Integrated marketing communications (IMC) has also emerged as an increasingly implemented strategy across organizations and agencies. The study will describe the mobile market statistics, competition and current as well as future trends, pertaining to UK market.
12 pages (3000 words) Essay
Integrated Marketing Strategy
According to the paper this shows the popularity of the product and the acceptance among general public. The response that this product received led to Apple continuously trying to innovate and add new features to its new versions. In this report we will first analyse the marketing mix of iPad, which is the four key elements of marketing, Product, Price, Place, and Promotion.
14 pages (3500 words) Essay
Integrated Marketing Strategies: How do Integrated Marketing Communications Work and What are the Benefits of an Integrated Strategy
Most often, the term ‘marketing’ invokes thought of sales strategies and persuasion techniques. Essential marketing also includes communications. Within the organization, and across all marketing channels or avenues, communications is an important key to developing marketing strategy.
5 pages (1250 words) Essay
Integrated Marketing Communication (IMC) and Marketing Channel Strategy
Promotion is an important element of marketing mix for developing an integrated marketing communication program for our customized cell phones. Launching the new product in US market needs a robust advertising and sales promotion strategy.
6 pages (1500 words) Essay
Integrated marketing strategy
The primary objective of IMC is to evaluate the various factors of marketing communication in order to relate the factors for representing simplicity, reliability and utmost communication impact. IMC includes five major aspects based upon which the process can be utilized
5 pages (1250 words) Essay
Developing an Integrated Marketing Communications strategy
One aspect of communicating the brand involves applying an integrated communication strategy. The strategy focuses on items that define the company and using the features to reach out to the target population.
18 pages (4500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation