He put up a factory to produce Mrs. Hellmann’s mayonnaise in 1912. Greater sales and marketing practices led to his success (Hellmann’s & Best Foods, 2013). Specific skills needed in sales and marketing personnel. Sales and marketing personnel should know how to use software programs used in marketing. For example, a person may not be able to use graphics art works, but he can use desktop design to outline the concept he wants. This shows that the individual is creative and resourceful. They can use their creativity to create great slogans for every variety of the mayonnaise. The objectives of an organization keep changing depending on market conditions. Therefore, it is important for a sales and marketing personnel to be flexible and able to adapt to the changes of the organization. A good sales and marketing personnel should come up with flexible strategic roadmaps instead of using rigid one-year plans (Dizik, 2011). In addition, a good sales and marketing personnel must be capable of integrating classic concepts with modern marketing techniques to create a balance between the two. It is prudent for marketers to know how to prioritize actions based on what the customer wants and what the organization wants. It is common knowledge that the top most goals for all organizations are profit maximization. Therefore, a good marketer has to strike a balance in delivering both needs. ...Show more
Sales and Marketing Personnel Institution Introduction The Hellmann’s Mayonnaise is a product that will certainly do well in South America. According to statistics, South Americans prefer to use Mayonnaise as a dressing as opposed to ketchup…
Sales Planning and Operations
Task 1: Research Portfolio
Sales strategy is “a plan that positions a company’s brand or product to gain a competitive advantage over the competitors” (Gluck, 2011). For a company to achieve it sales corporate objectives it must create successful sales strategies that can assist the sales team to concentrate on the target market customers and establish effective communication with them for sustainable competitiveness.
To achieve these marketing strategies an organization must identify and understand environment dynamic forces which include; PEST, competitors, customers and itself. In this article, I will use an example of a company called Bodywise Health spa. Bodywise Health spa is an organization offering a complete day spa and body workout experiences to small medium sized businesses that offer health services to their employees.
They have a showroom, garage and workshop to offer maintenance services of the customer vehicles in most of the major towns. In the recent times, they have experienced a downturn in the sales of new and second hand cars. As of now, the company wants to focus on their sales force to boost the business.
Xerox is an American company that is involved in the sale of document management equipments such as printers, photocopiers and digital production printing presses. The sales and marketing personnel who will be successful in the application process will be expected to liase with the customers in order to make sure that the sales of the company go through without any problems.
The tasks of ensuring that our sales team sell our cargo to wholesalers/retailers and that we find a distributor who will deliver our goods to the said retailers/wholesalers in time for Christmas is going to be a difficult undertaking. It is, however, not an impossible undertaking.
echnological advancements have changed the overall outlook of the sales industry and there are several additional elements which should be considered by the organisations. These elements will be explored and analysed in this report.
The overall situation of the sales industry
This app has many games sponsors amazed by the rate of audience it attract considering the double growth it has experienced in terms of the number of hours watched in a span of one year.
Subways sole privilege to the app has been due to their quick response