Got a tricky question? Receive an answer from students like you! Try us!

Information Technology Application in Marketing - Essay Example

Only on StudentShare
Undergraduate
Essay
Marketing
Pages 7 (1757 words)

Summary

Question 1: Social media is the need of modern world. It has to have access to everybody. People are now so addicted to using social media websites for information sharing or to interact with their loved ones, friends, family and colleagues. The main question that people look for is from where do these websites generate profit…

Extract of sample
Information Technology Application in Marketing

Facebook, unlike other social networking websites, has a clearly defined target market that starts from students who are enrolled in high schools, college and university. The differentiating factor for Facebook is that it is all focused towards students only through creating study groups, keeping in touch with distant friends and getting information. Students use it to make their social life prominent through using various features of Facebook such as uploading, sharing and commenting on photos. Facebook earns its profit mainly through advertising. It gets involved in three different ways of advertising. One is banner ads, sponsored groups and text announcements. The visitors’ traffic and the time spent on the site also serve as a major indicator for Facebook success (Mitchell, n.d.). GOOGLE Another social media website selected is Google. Google is the most visited website that provides solutions and answers for almost all the questions through its search optimization system. Google is primarily a search engine and serves almost everyone in thirst of some knowledge or information regarding anything. Google generates its profits through online advertising (Channel 4, 2012). ...
Download paper
Not exactly what you need?

Related Essays

International marketing
The assignment delineates from different perspectives how information technology and systems has changed the demeanour of marketing across nations, in the global arena. The paper emphasises the fact how IT has influenced marketing from strategic planning, execution and evaluation of marketing programs to decision making; information technology has brought about drastic implications for marketing personnel, specifically for those operating internationally.
14 pages (3514 words)
Information Technology (IT) in Marketing
Technology plays an important role in the business environment because it accelerates the pace of communication, transportation, and manufacturing and also assists in formulating major marketing strategies. IT and communication has been identified as the macro factors in the new business trends. The way computers receive and store data is a matter of astonishment in the field of communication. Path breaking applications brought in by companies such as BlackBerry, Apple, etc is taking international marketing to a new level (University of Leicester, 2010, p. 64-65). This study aims at evaluating…
14 pages (3514 words)
The Influence of Technology on Contemporary Strategic Marketing Management Practices
This essay also explores how strategic marketing management practices have been strengthened by conventional and latest information technologies. Examples from the health care organisation are used to support the arguments. An Overview Above all, it is important to consider the concept of ‘strategic marketing management’ to examine how technology has influenced marketing. As defined by Jobber (1998), strategic marketing management is “the approach a firm takes to securing and retraining profitable relationships with its customers.”2 It was demonstrated by Leverick and colleagues (1998)…
11 pages (2761 words)
Why and / or how marketing is important to your information technology management?
In Marketing, comes the area of sales, public relations, advertising, and promotions (Marketing). It is the procedure of promoting and introducing a product in the market, and it boosts up the sales by public buying. However, sales is more of a buying act or the real purchase of goods and services by the customers. (KARADENIZ ).The aim of marketing is to let the product or service is known exceptionally widely and also recognizable Therefore, marketers need to be creative in their area of expertise. Marketing is a competitive field and getting any product known is not easy. Businesses must…
4 pages (1004 words)
Social Media Application Program Interfaces
The emergence of the World Wide Web has made it possible to reach a large number of people from all over the globe with the simple touch of a button. As a result the social media came into existence which can be described as a virtual platform where individuals can interact with one another as well as seek or give information on various subject matters (Jacobson, Woods & Brail, 2011). The social media application interfaces were created in order to exploit this market segment. An API (Application Program Interface) can be described as a technological platform that allows different software…
3 pages (753 words)
Professional Application
Various communication objectives were provided and the research analyzed the targeted market. The research provided the major selling ideas and also included the key benefits. Lastly, the researcher included a brief conclusion, which was a short summary of the research paper. Professional Application Introduction Steve Madden, which is a recognized footwear brand, faces challenges that need to be addressed in the integrated market communications (IMC) campaign. The choice of a product promotional blend requires an effective communication to the target market or audience; thus, it should be…
5 pages (1255 words)
Information Technology Applications in Marketing
This essay stresses that Instagram is recognized to be amongst those social network based services that has flourished within a short period of time. Firstly, it is believed that the business model of the Instagram is comparatively simpler than any other form of social app available in the market. Instagram aims at providing a user-friendly experience to its users by adapting innovative ways or features. Secondly, Instagram can be used as a live coverage tool which provides an opportunity for any user to keep updated of the places where they are at. It is worth mentioning that Instagram also…