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Intorduction to Marketing (Report on The National Trust charity - Assignment Example
Pages 10 (2510 words)
Introduction to Marketing (Report on The National Trust charity) Name Tutor Date Table of Contents Title 3 Executive Summary 3 1. Give the name of the organisation, state where it is based and an outline of the focus of its activities. Highlight if it has a mission statement…
The Targeted Audience 7 22.214.171.124 Promotion Activities 7 126.96.36.199. Personal Selling 8 188.8.131.52 Sales Promotion 8 184.108.40.206. Public Relations (PR). 9 220.127.116.11. Direct Mail 9 18.104.22.168. Trade Fairs and Exhibitions 9 22.214.171.124. Advertising 9 126.96.36.199. Sponsorship 10 3.0. Environmental Factors 10 3. 1) Outline what the environmental factors are and explain why marketers in all organisations should monitor these external factors. 10 3.2) Which of these environmental factors might influence your chosen organisation’s (the charity) marketing mix, and in which ways? 11 Competitors 11 Economy 11 Government 11 4.0. Marketing Plan 12 4. 1. Using a current marketing text book, outline (you may use a diagram) what a marketing plan is comprised of, and why it is useful for all companies to use marketing plans. 12 4.0. Conclusion 13 5.0. Bibliography 14 Introduction to Marketing (Report on The National Trust charity) Executive Summary The National Trust Charity is an organization that incorporates both paid staff and volunteers. However, since it is an organization it joins other ordinary organizations in their quest for success. This report is written with regards to different aspects of the report on the National Trust Charity. ...
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