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Marketing Research Report - Essay Example
Author : qbartell
Pages 12 (3012 words)
Marketing Research Report Executive summary This report is entirely based on a specific corporate issue such as corporate social responsibility. This is one of the very vital issues commonly observed in numerous corporate organizations, among which Reliance Industries is a prime one…
Other than this, in order to analyse the problem, secondary research methods are used so as to evaluate the findings of the problems. Table of Contents Executive summary 2 Introduction and Problem Definition 4 Research Method and limitations 5 Research findings 10 Conclusion and Recommendation 12 References 13 Introduction and Problem Definition The Reliance group is recognised as one of the most reputed and largest private sector enterprise. It is established by Dhirubhai H. Ambani in the year 1932. Being headquartered in the city of Mumbai in Maharashtra, it performs its operations in the entire world. Moreover, Reliance group also enjoys dominance in varied segments such as oil and gas, petroleum, refinery, textiles, retailing, telecommunications and many others. As a result, it is regarded as one of the Fortune Global 500 companies among many others. This acted as a boon for the group thereby enhancing its profitability and brand image to a sky-soaring height. And it also amplified the equity and market share of varied segments in an effective way. The corporate issue viewed in the organizations of Reliance is corporate social responsibility (CSR). It is described as one of the most important concept that reveals continuous commitment of the organizations towards the shareholders, employees, customers and stakeholders. ...