Marketing Research Report

Marketing Research Report Essay example
Masters
Essay
Marketing
Pages 12 (3012 words)
Download 0
Marketing Research Report Executive summary This report is entirely based on a specific corporate issue such as corporate social responsibility. This is one of the very vital issues commonly observed in numerous corporate organizations, among which Reliance Industries is a prime one…

Introduction

Other than this, in order to analyse the problem, secondary research methods are used so as to evaluate the findings of the problems. Table of Contents Executive summary 2 Introduction and Problem Definition 4 Research Method and limitations 5 Research findings 10 Conclusion and Recommendation 12 References 13 Introduction and Problem Definition The Reliance group is recognised as one of the most reputed and largest private sector enterprise. It is established by Dhirubhai H. Ambani in the year 1932. Being headquartered in the city of Mumbai in Maharashtra, it performs its operations in the entire world. Moreover, Reliance group also enjoys dominance in varied segments such as oil and gas, petroleum, refinery, textiles, retailing, telecommunications and many others. As a result, it is regarded as one of the Fortune Global 500 companies among many others. This acted as a boon for the group thereby enhancing its profitability and brand image to a sky-soaring height. And it also amplified the equity and market share of varied segments in an effective way. The corporate issue viewed in the organizations of Reliance is corporate social responsibility (CSR). It is described as one of the most important concept that reveals continuous commitment of the organizations towards the shareholders, employees, customers and stakeholders. ...
Download paper
Not exactly what you need?

Related papers

Marketing Research - Individual Data Analysis Report
Marketing research objectives are specific precise pieces of information that the researcher aims to find. The objectives culminate to address the marketing management problem (McDaniel & Gates, 1998). Context A very popular TV channel, NBN wants to introduce a new show in the market. For this the company is conducting a market research on the attitude of consumers’ towards reality TV. A set of…
12 pages (3012 words)
Marketing Research Report
Even though social media sites like Facebook, Twitter, MySpace take a large chunk of the student’s time, it helps in developing social skills and helps in knowledge and information sharing (Martin, 2008). However, according to Oberst, (2010) it has also been found out that high use of social media sites encourage negative feelings and behaviours among students and teenagers and result in…
14 pages (3514 words)
Nespresso marketing research
This research design consisted of exploratory research done using a local pilot survey by the researcher. A questionnaire design was used due to its in expensive, convenient, and extremely efficient way of collecting a large amount of sample data and varied information from the target audience. In addition, its simplicity and convince in matters pertaining beverages, restaurant dinning behaviors,…
8 pages (2008 words)
Marketing Research Report
Consumer awareness on healthy products have therefore changed perceptions and hence buyer behaviour. As a result, businesses have to change their strategies and offer consumers diet food products, as they are commonly known. Tesco PLC has been on a campaign to ensure that it supplies diet products on its shelves. However, as a marketing objective it is important to examine the customer feedback…
6 pages (1506 words)
Marketing Research- Individual Data Analysis Report.
Another critical factor that has led to an increased consumerism is the surge in credit culture. In addition, companies nowadays also put more emphasis on the requirements of consumers because they have understood that it is wise and sensible to manufacture products according to the requirement as it mitigates the market risk as well as provides opportunity to gain success. The same idea is…
8 pages (2008 words)
Marketing Research Report
That is a serious issue and that is the reason behind loss of skilled and experienced employees as those employees quit their jobs. Here in this research I discussed about this problem thoroughly and some solutions I have given at the end. 1. Introduction and problem definition: As a manager of an IT farm I found that there are several corporate problems a organisation faces like drop in market…
11 pages (2761 words)
Marketing Research- Report on service encounters
Based on the textbook learning about service marketing, the experiences will be categorised and aging theories will be related to the encounters. The study will be divided in two parts, in this part experience of the service encounters will be highlighted and in the second part, the theories and classifications will be done. Along with that a suitable conclusion and recommendations will also be…
8 pages (2008 words)