Marketing Research Report - Essay Example

Other than this, in order to analyse the problem, secondary research methods are used so as to evaluate the findings of the problems. Table of Contents Executive summary 2 Introduction and Problem Definition 4 Research Method and limitations 5 Research findings 10 Conclusion and Recommendation 12 References 13 Introduction and Problem Definition The Reliance group is recognised as one of the most reputed and largest private sector enterprise. It is established by Dhirubhai H. Ambani in the year 1932. Being headquartered in the city of Mumbai in Maharashtra, it performs its operations in the entire world. Moreover, Reliance group also enjoys dominance in varied segments such as oil and gas, petroleum, refinery, textiles, retailing, telecommunications and many others. As a result, it is regarded as one of the Fortune Global 500 companies among many others. This acted as a boon for the group thereby enhancing its profitability and brand image to a sky-soaring height. And it also amplified the equity and market share of varied segments in an effective way. The corporate issue viewed in the organizations of Reliance is corporate social responsibility (CSR). It is described as one of the most important concept that reveals continuous commitment of the organizations towards the shareholders, employees, customers and stakeholders. Moreover, according to this concept the organizational members always tries to behave ethically that might enhance the economic condition and well-being of the society. Not only this, corporate social responsibility also aims to offer qualitative life and working environment to the workforces so as to improve their performance and productivity. However, in order to analyse the problem of corporate social responsibility within Reliance group, secondary research methods are used such as newspaper reports, journals and magazines. By doing so, the management of Reliance group might reduce the troubles of the employees and their families along with the citizens hereby amplifying their profit margin and reputation. Other than this, it might also help the organization in amplifying its productivity and sustainability in the global market among others. Thus, it might be depicted that, the prime objective of performing secondary research is to identify the corporate issue (CSR) and its solutions in an effective way. So that it might enhance the performance of the organization of Reliance in global perspectives among others. This report is divided in four phases. The first phase describes a brief overview about the corporate of Reliance along with the depiction of an ethical issue (corporate social responsibility) within the organization. The next phase includes a description of the research methods and process used to detect and analyse the impacts and consequences of the issues of CSR over the organization of Reliance along with the limitations of the selected research design method. Apart from this, the third part consists of the research findings so as to detect, whether it proved effective for the organization of Reliance or not. And finally the last part comprises of the conclusion and recommendation for further improvement of the organization in long run. Research Method and limitations According to Visser & et. al. (2010), research is the process used to evaluate and explore the underlining causes for any specific problem within an organization. By doing so, the defaults or defects of the organizati ...Show more