Operational Sales Management - The nature of the sales environment

Operational Sales Management - The nature of the sales environment Essay example
Undergraduate
Essay
Marketing
Pages 11 (2761 words)
Download 0
OPERATIONAL SALES MANAGEMENT-THE NATURE OF SALES ENVIRONMENT [NAME] [COURSE] [INSTRUCTOR] [DATE] 1.0 Introduction The dawn of every New Year awakens with more companies venturing into international trade. Companies venturing abroad typically join the league of licensors or exporters, while others form subsidiary companies or joint venture in overseas companies (Jobber and Lancaster, 2009)…

Introduction

Support for international selling is based on the significance of exportation for economic growth and survival (Cool and Goddard, 2006). The United Kingdom is not self-sustaining in the sense that much of its food and raw materials are imported from abroad. In turn, the United Kingdom must encourage the business community to export more in order to achieve balanced trade and earn foreign currency to pay for imported commodities. Conversely, many business executives in the United Kingdom have remained adamant and apprehensive to sell overseas despite government’s exhortations. The mystique surrounding international selling has often been blamed for such apprehension (Jobber and Lancaster, 2009). Therefore, this paper aims to dispel some of the mystery surrounding international selling by examining various aspects of international selling. 2.0 Aspects of International Selling Selling overseas is not only relevant to national economic growth but also benefits individual companies. The decision to sell overseas is made by individual companies intending to reap the benefits of international trade. First, product differentiation in terms of design and quality allows companies to enter international markets (McCall and Stone, 2013). ...
Download paper
Not exactly what you need?

Related papers

Sales Promotion
A hypothetical budget and return on investment calculation is done in the final part of the study. Table of Contents Table of Contents 3 Sales Promotion 4 Theories of Sales Promotion 7 Sales Promotion Objectives 8 Creating Inquiries 8 Product Trial 8 Building Traffic 9 Rate of Purchase 9 Loyalty 9 Awareness 9 Tactical Reason 10 Comparative Analysis Product Profile and Sales Promotion Activity 11…
Sales Management Question
2004). The sales person requires information about the product, its competitors, and account gaining strategies to successfully close a sale (Johnston and Marshall, 2005). This technique although out-dated is till used in many industries such as automobiles where the focus of the sale is short-run (Johnston and Marshall, 2005). Trust based relationship selling is considered more personal selling…
Sales Management Assignment
To begin, one can easily interact with customers through the free social sites and have them together so as to deliver relevant information to them. It is also possible to update the network as regular as possible. Sharing of customer experience and information may be enabled through the internet. There is an opening for business evaluation depending on the customers view. As this is done, there…
Sales Force
Selling tools includes a clear description of the product or services that a company is providing. The benefits of service and the product in the future are another tool of selling and to whom it will be more important and why. A good sales portfolio should have various things including a clear description of the product being sold. Business cards and brochures will be needed to make the portfolio…
CRM and Sales Management
Secondly, the changes in the business environment may require adjustments in the approaches to the application of the 4Ps, which would mean that it is not the overhaul of the marketing mix that forms the solution to the ever changing business environment, but the approach in its application. Lastly, the continued application of the marketing mix limits the development of further market…
Individual Sales Management Paper
Decisions that influence the performance of the sales team eventually determine the level of profitability. The sales personnel dictates the way an organization launches new products into markets, how new customers are acquired, how a business expands though using existing customers and achieving the targets set in revenue acquisition. It is therefore necessary that the team leaders adopt…
Sales and marketing management
Gathering of information using primary method is the best way because there is interaction with a client (Baker 2008). Primary methods to be used can be observation, networking, interviewing and focus groups. This paper will put forward an in-depth assessment of cause related marketing, its benefits to involved partners and application of various theories Cause Related Marketing Does Cause Related…