We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Brand analysis: Mr. Clean Bathroom cleaner - Research Paper Example

Comments (0) Cite this document
Summary
Professor Date Brand analysis: Mr. Clean Bathroom cleaner Part 1: Summary and Recommendations Mr. Clean is one of the successful brands of Procter & Gamble. It is considered as one of the leading brand in US market of household cleaning products…
Download paper
GRAB THE BEST PAPER
Brand analysis: Mr. Clean Bathroom cleaner
Read TextPreview

Extract of sample
Brand analysis: Mr. Clean Bathroom cleaner

This brand has a strong presence in the US market, as well as in many foreign markets and people of all ages and geographical backgrounds are the major target customers of Mr. Clean. The global bathroom cleaners industry is highly competitive as several potential competitors of P&G are trying to introduce new differentiated bathroom cleaners in competitive pricing. The major weakness of this organization is lack of differentiation and inadequate global recognition despite the strong presence in US and also in several emerging countries in the world. It is important for the organization to consider several effective and unique strategies in business processes in order to enhance positive market growth rate and leading market position in US market of household cleaning products. The organization should consider porter’s generic strategy in strategy development process because it will help the company to introduce different effective marketing strategies appropriate for US market. First of all the organization should think about cost leadership strategy as it will help the organization to provide high quality products in economic price. It will also help to gain potential competitive advantages. Secondly, the organization should try to incorporate differentiation strategy. This particular generic strategy will help the organization to introduce differentiated product line according to the changing needs of the customers in United States. Last but not the least; the organization should try to target untapped market in United States to maintain its leading position. Part 2: Market Analysis of Product Category Market Situation Several leading brands of household cleaning products in United States are trying to adopt several unique business operation strategies in order to adopt potential competitive advantages. However, current market situation of household cleaning products in United States is highly complex. Recent financial crisis and global economic recession affected the global economic environment. Limited purchasing power and low disposable income are the major consequences of this global economic slowdown. This market has also become high competitive especially in US as several domestic organizations are trying to offer quality products in economic price level. Many organizations are trying to reduce business operation cost in order to maintain economic pricing of the products. Most importantly, the US consumers always prefer quality consumer goods in competitive price. Therefore, it is true that P&G has to face strong industry competition and high bargaining power of people for Mr. Clean. Competitors Mr. Clean is a successful brand extension of P&G. There are several competitors of P&G trying to introduce bathroom cleaners in order to grab the market share of Mr. Clean in US market. Image 1: Logo of Mr. Clean (Procter & Gamble) Mr. Muscle, Lysol, Harpic, Leafed, Domex and Duck are the major competitors of Mr. Clean. However, Mr. Clean is considered as the leading player within the bathroom cleaner industry in terms of market share, profitability and potential client base. Consumer Trends P&G markets Mr. Clean in near about 180 countries. Therefore, it can be stated that the product has strong presence in fast moving consumer goods market. In addition to this, Mr. Clean’s major consumers are aged between 12 and 80, based on the utilization and characteristics of the products. This product is considered as one of the leading health care consumer goods. The purchasers’ ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Brand analysis: Mr. Clean Bathroom cleaner Research Paper”, n.d.)
Retrieved from https://studentshare.net/marketing/113865-brand-analysis-mr-clean-bathroom-cleaner
(Brand Analysis: Mr. Clean Bathroom Cleaner Research Paper)
https://studentshare.net/marketing/113865-brand-analysis-mr-clean-bathroom-cleaner.
“Brand Analysis: Mr. Clean Bathroom Cleaner Research Paper”, n.d. https://studentshare.net/marketing/113865-brand-analysis-mr-clean-bathroom-cleaner.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Keep Our Water Clean
Water is the most vital among all natural resources and key factor for survival for every living being. Water constitutes around 70% of total earth’s surface. This fact, in itself, elaborates its importance, not only for humans, but every living creature ever born.
7 Pages(1750 words)Research Paper
Clean water drinking water
It possesses matchless properties that have not known to be found in any other existing matter to date. The planet Earth that man so very proudly owns is composed of about 70% of water. Much of the land that is present elsewhere is also covered with ice which again is frozen water only.
5 Pages(1250 words)Research Paper
BMW Brand Equity Analysis Report(BEAR)
There three brands, Mini, Rolls-Royce and BMW have also been able to set individual records. Over 100,000 people purchased BMW in the year 2011. The report seeks to provide an insight into the analysis, over and above, the recommendations provided to the company.
6 Pages(1500 words)Research Paper
Internal Analysis on Mr Empanada Restaurant
In the year 2012, Mr. Empanada expanded to include an additional four franchises. The restaurant has even been launched in St. Petersburg, in Russia (Mr. Empanada). Mission/Vision Analysis The mission of the Mr. Empanada’s restaurant is to offer customers delicious cuisine with friendly service at an affordable price.
6 Pages(1500 words)Research Paper
Mr. Empanada Strategy recommendations
Competitive advantage is therefore correlated with the firm’s resources. It is important for a firm to understand the sources of its competitive advantage. Past studies suggest that competitive advantage is achieved when a firm implements strategies that focus on capitalizing the strengths while mitigating macro and micro threats (Hill, Charles & Gareth 374) .
4 Pages(1000 words)Research Paper
BMW Brand Equity Analysis Report(BEAR)
Over 100,000 people purchased BMW in the year 2011. The report seeks to provide an insight into the analysis, over and above, the recommendations provided to the company. The introduction provides a brief profile of the company. The report will also provide the
6 Pages(1500 words)Research Paper
Clean cooked stoves
People can use these services and make their surroundings safe and secure according to their desires and wishes. In the same way, there are different types of clean cooked stove which are stated as clean cooking technology, free of fuel cooking, etc (WHO n.p.).
5 Pages(1250 words)Research Paper
Pop-Tarts BRAND ANALYSIS PROJECT
In order to attract the loyalty of this market, Kellogg Company should increase its advertising budget. This is to enable the marketing department to use the visual, audio, and print media in order to reach the target market. This would play a
5 Pages(1250 words)Research Paper
How we determine if a portable air cleaner is effective
The use of ventilation so as to dilute the air contaminants is the major method of improving indoor air quality. The exhausted air is filled with gaseous pollutants and particulate matter such as pollen, smoke, particles generated from combustion, animal dander, dust, and
5 Pages(1250 words)Research Paper
Live Clean Lives Grant Proposal
The objective is that by the end of the year, the number of visits to the clinic as a result of poor hygiene will reduce by half and that the deaths caused by diseases such as cholera and typhoid will decrease. The campaign is based on the latest research that shows that most people in Zimbabwe become sick because they are oblivious to the effects of poor hygiene.
5 Pages(1250 words)Research Paper
Let us find you another Research Paper on topic Brand analysis: Mr. Clean Bathroom cleaner for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us