• Home
  • Subjects
  • Marketing
  • Explain the marketing concept and discuss what it means for an organisation to have a marketing orientation, using examples t

Explain the marketing concept and discuss what it means for an organisation to have a marketing orientation, using examples t - Essay Example

Only on StudentShare

Extract of sample
Explain the marketing concept and discuss what it means for an organisation to have a marketing orientation, using examples t

Boone (2012) further denotes that coca cola used the social media, the print media, and the electronic media to advertise the products and services that it offers during this period of the world cup. By looking at this strategy of coca cola, we can denote that advertising is an important element of the principles of marketing. The main aim of carrying out an advertisement is to persuade the target market on the need of buying the products under consideration, and promoting the product under consideration. Russell (2012) denotes that for an organization to achieve success and efficiency in their marketing strategies, they must develop an advertisement that has the capability of persuading its target market on the need of buying into the products of the company. For example, an effective advertisement has to contain the name of the product, the usage of the product, and the value in which a customer will get by using the products under consideration (Kozmetsky, 2012). Companies such as Nokia, Samsung and Apples have developed an advertisement strategy that is always very effective in persuading their target markets on the importance of buying their products. ...Show more

Summary

Kumar and Reinartz (2012) define marketing as a process of communication that occurs between a business organization and its target market. Kumar and Reinartz (2012) further observe that the main aim of an organization to engage in marketing activities is to sale its products, and notify the target market on the existence of its products…
Author : ashtonkshlerin
Explain the marketing concept and discuss what it means for an organisation to have a marketing orientation, using examples t essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Explain the marketing concept and discuss what it means for an organisation to have a marketing orientation, using examples t"
with a personal 20% discount.
Grab the best paper

Related Essays

Explain a Marketing concept for MKGT 3000
After all the ideas are gathered, an idea screening process is utilized to sift though the proposed ideas and determine which ideas require further study or research. The main goal of the screening process is to eliminate bad ideas or concepts as soon as possible in order to minimize research development costs (Kotler).
2 pages (500 words) Essay
Explain a Marketing concept for MKGT 3000
Thus, people become the most vital factor in developing market strategies. In competitive environment of global business, it becomes very important for businesses to study in advance the various factors that influence the buying decisions of the consumers.
2 pages (500 words) Essay
In what ways are MNEs developing new business networks with an ethical orientation Using examples, explain why these developmen
In the era of globalization, the meteoric rise of the global multinationals has increased the need for governance in conducting the business. The growing revenues and increasing expansion of these giants beyond their own geographical boundaries have made their presence formidable in the International Political Economy.
9 pages (2250 words) Essay
Marketing Orientation
This has brought into focus the results of being customer oriented and the benefits a company could derive out of it. A number of methods to rate market orientation have been studied and the same has been used to identify easy rating needs of companies. Methods such as Kohli, Jaworski and Kumar (1993) orientation scale and that of Narver and Slater (1990) are quite well known.
6 pages (1500 words) Essay
Impact of culture on international marketing
Dismantling of communist political regimes in the erstwhile iron curtain countries hastened the path of globalisation and made way for the emergence of the bulkiest chunk of international market viz. China, for all global marketers alike. This included top branded goods and services.
10 pages (2500 words) Essay
The five marketing orientation
Despite the differences among business in the global landscape the marketing profession is able to categorized firms into five categories. These categories provide a conceptual idea of what the company is dedicated too and what is its market orientation.
2 pages (500 words) Essay
Entrepreneurial Orientation and Marketing Orientation
In a study involving the interaction with a group of 153 high-tech CEOs, first surveyed in 1998 and again subsequently surveyed early in 2001, it was observed that both pro-activeness and innovativeness were weakly positively related to employment growth and innovativeness was positively related to turnover growth.
12 pages (3000 words) Essay
Explain a Marketing concept for MKGT 3000
the company to effectively organize and manage the product development process The process starts with idea generation where a number of creative ideas can come forth that could potentially developed into a new successful product launch. After all the ideas are gathered, an
2 pages (500 words) Essay
Explain a Marketing Concept
Right product offering creates new demands from the customers. For that one needs to focus not on existing wants of the customers but it becomes important to understand the underlying needs of the
1 pages (250 words) Essay
Marketing concept and marketing orientation
For an organisation to have a marketing orientation, it means it has concentrate on delivering goods that meet the needs and wants of the target market (Almquist, 2014). This is pivotal for a
4 pages (1000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT