"Explain the marketing concept and discuss what it means for an organisation to have a marketing orientation, using examples t

"Explain the marketing concept and discuss what it means for an organisation to have a marketing orientation, using examples t Essay example
Masters
Essay
Marketing
Pages 6 (1506 words)
Download 0
Name: Professor: Course Code: Date of Submission: Kumar and Reinartz (2012) define marketing as a process of communication that occurs between a business organization and its target market. Kumar and Reinartz (2012) further observe that the main aim of an organization to engage in marketing activities is to sale its products, and notify the target market on the existence of its products…

Introduction

Boone (2012) further denotes that coca cola used the social media, the print media, and the electronic media to advertise the products and services that it offers during this period of the world cup. By looking at this strategy of coca cola, we can denote that advertising is an important element of the principles of marketing. The main aim of carrying out an advertisement is to persuade the target market on the need of buying the products under consideration, and promoting the product under consideration. Russell (2012) denotes that for an organization to achieve success and efficiency in their marketing strategies, they must develop an advertisement that has the capability of persuading its target market on the need of buying into the products of the company. For example, an effective advertisement has to contain the name of the product, the usage of the product, and the value in which a customer will get by using the products under consideration (Kozmetsky, 2012). Companies such as Nokia, Samsung and Apples have developed an advertisement strategy that is always very effective in persuading their target markets on the importance of buying their products. ...
Download paper
Not exactly what you need?

Related papers

What do you Understand by Terms Marketing and Marketing Orientation?
According to silk(2006,pg.23) “In general terms marketing refers to what an organization must do to create and exchange value with customers”.To be successful in marketing, a deep knowledge of customers, competitors and collaborators is necessary. The central role of marketing in the enterprise stem from the fact that marketing is the process via which a firm creates value for its chosen…
The Marketing Concept
The Chartered Institute of Marketing (CIM) has defined the concept of marketing in a different way. It suggests that marketing is a type of management process where the customer requirements are identified, anticipated and finally supplied in an efficient and profitable manner (Blythe, 2006, p. 5). Hence marketing can be considered to be consisting of a wide range of activities starting from…
explain the relevance of marketing concept to the 21st century business of Virgin Group
In the case of Virgin Group, it can be observed that the overall goal of the organization is to partner with different business groups in order to create recognised brands. Therefore, the element of mutual relationship among the stakeholders involved is very important since it helps the partners involved to pull their resources towards the same direction. As such, the marketing concept that is…
explain the relevance of marketing concept to the 21st century business of Starbucks
This requires marketers to constantly upgrade their marketing tactics and strategies. In the 21st century, marketing is quite different from what it used to be a century before. One concept that has gained interest among the marketers is relationship marketing. Relationship marketing deals with developing long and lasting relationships with the stakeholders of the organization. One company that…
Explain the relevance of the Marketing Concept to the 21st Century business of your choice?
It shows that the marketing concept is relevant to McDonald’s through competition analysis and marketing mix, which it pursues because of the diverse local needs and values of its markets and the need to address criticisms of the negative effects of McDonaldisation on the services sector and the health of its customers. THE MARKETING CONCEPT The marketing concept has evolved significantly for…
explain the relevance of marketing concept to the 21st century business of Boots
Marketing develops an important link between the material requirements of a society and economic models of response. Marketing generally satisfies the wants and needs through significant long term relationship and exchange process. Leading organizations are implementing several effective marketing tools in order to increase their core competencies and market share (Masterson and Pickton, 2010,…
explain the relevance of marketing concept to the 21st century business of Sony
Although, Sony Corporation is the reputed electronics business unit operating under the parent concern named Sony Group that operates in many other operating segments such as Electronics, Motion pictures, Music, games and Financial Services (Sony Corporation of America, 2013). Apart from other segments, Sony is the unbeatable name in the sector of electronics and so Sony Group (Sony Electronics in…