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"Explain the marketing concept and discuss what it means for an organisation to have a marketing orientation, using examples t - Essay Example
Pages 6 (1506 words)
Kumar and Reinartz (2012) define marketing as a process of communication that occurs between a business organization and its target market. Kumar and Reinartz (2012) further observe that the main aim of an organization to engage in marketing activities is to sale its products, and notify the target market on the existence of its products…
Boone (2012) further denotes that coca cola used the social media, the print media, and the electronic media to advertise the products and services that it offers during this period of the world cup. By looking at this strategy of coca cola, we can denote that advertising is an important element of the principles of marketing. The main aim of carrying out an advertisement is to persuade the target market on the need of buying the products under consideration, and promoting the product under consideration. Russell (2012) denotes that for an organization to achieve success and efficiency in their marketing strategies, they must develop an advertisement that has the capability of persuading its target market on the need of buying into the products of the company. For example, an effective advertisement has to contain the name of the product, the usage of the product, and the value in which a customer will get by using the products under consideration (Kozmetsky, 2012). Companies such as Nokia, Samsung and Apples have developed an advertisement strategy that is always very effective in persuading their target markets on the importance of buying their products. ...
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