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Essay example - STRATEGIC MARKETING MANAGEMENT

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STRATEGIC MARKETING MANAGEMENT Essay example
Masters
Essay
Marketing
Pages 20 (5020 words)
Market Report: The Smithsonian – National Air and Space Museum BY YOU YOUR SCHOOL INFO HERE DATE HERE Word Count: 5,011 TABLE OF CONTENTS EXECUTIVE SUMMARY 1.0 Introduction…

Extract of sample

........................................................................................... 3.0 Marketing plan......................................................................................................... 3.1 Marketing objectives.................................................................................... 3.2 Situational analysis....................................................................................... 4.0 The marketing strategy............................................................................................. 4.1 Psychographic research necessity................................................................. 4.2 Personalised service production – direct marketing...................................... 4.3 Enhanced promotional development............................................................. 4.4 Strategic alliances and partnerships............................................................... 4.5 Control systems.............................................................................................. 5.0 Recommendations..................................................................................................... 6.0 Conclusion.................................................................................................................. ...
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