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Social network marketing - Research Paper Example

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Social network marketing In many organizations, communication is the main tool for marketing, the quality of the marketing strategies depends a lot, on how the organization communicates their information to the outside world. This has a lot to do with accessibility and clarity in the mode of communication used…
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Social network marketing

A good communication network can give an organization an upper hand in the advertisement sector; this can either be marketing or conveying urgent information to the public. In an education institution for example, it is very useful in educating people, a good communication network can be used efficiently in conveying information to the students. It attracts even those people who are not even directly involved in the institution hence it reaches out to a large area network. In the past the means of communication were not so advanced and it took long to convey information to a wide area network, this, however has changed over time and the communication network is getting more and more efficient such that you can reach anyone you like , anywhere and with very minimal time (Bosari, J. 2012, pp 53). The social media has been the core of communication in this era, hence for an institution it is very recommendable that there is a social media means of conveying information to the members and public. Social media is the best tool for marketing available to the people right now, communication is simplified, and there are minimal delays. However for one to come up with an efficient social networking site it takes a lot of dedication and patience, it is not built in a day and one has to work hard to make their social network site efficient in the field. Social media marketing is a branch of internet marketing that entail the use of the internet to reach out to other people. Social network marketing therefore is a fundamental tool for an organization aiming to maximize on their marketing chances. Social media networking is open to many different form of communication, this include; the use of video calls, audio or voice messages, and written messages. This is possible when using social sites to convey information (Cambia, E. Et Al. 2011, pp 59). It goes without doubt that social media networking is the most efficient method for educational institutional marketing, in addition to the many advantages of social media; it also gives the liberty to navigate through different links and access more information from the internet. It can be used as a way of uniting other communication networks. The advantages of social media marketing are almost limitless; this mode of communication gives room for even very small corporate or business entities to, market their products without any form of victimization so long as they have an effective social media account, one that can be easily accessed by many individuals. Engaging in online conversations is a very effective way of using the social media to convey information to individuals (Deis, H. & Kyle, H. 2010, pp 87). One could also use the social media to combine it with other promotional brands to better their products; it gives room for research on the products and gain extra information on the marketing strategies. This is done in an entertaining and more interactive way such that you have direct access to your target audience. It is like having a personal conversation, but from very different geographical positions. Having online conversations is the most effective way of having a basis for a better background in making a reliable social site. It helps one to gain the confidence of other institutions such that they can give you access to some of their internet products hence expands the range of potential contacts and audiences. Social media network is no longer a trend, it is a necessity in the marketing industry and a must have for every serious institution. Research has it that more than 94% of all institutions in the world use social media network as their preferred marketing option. social media not only ... Read More
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