The Discussion of Future Career Goals - Essay Example

Summary

The analysis engages in a discussion with respect to the way in which the particular student intends on positioning himself. A discussion of how the goals can be accomplished and positioning of the particular service in question, as well as a marketing mix to include the four P’s, are also included. …

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Subject: Marketing
Type: Essay
Level: Undergraduate
Pages: 3 (750 words)
Downloads: 2
Author: gaetanogleichne

Extract of sample "The Discussion of Future Career Goals"

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Firstly, the service that I hope to deliver will be fabricated upon the increasing levels of tourism that my native country has experienced with regards to the number of individuals that are currently traveling abroad for vacation. Although a litany of different travel agencies exists which can facilitate the process of booking tickets and planning hotel stays, a full-service travel industry does not exist. As such, providing cultural integration, analysis of any needed medical examinations or shots prior to going to a country, a crash course in etiquette, and an emphasis upon the specific activities that individual hope to engage in while they are on vacation will serve as new integration with the service industry.

Accordingly, the tenure goal of this particular service plan will be to open at least one travel service agency within a population center in excess of 4 million people. I further twenty-year plan will be to expand this industry and have it represented within at least 3 to 5 different locations around the country; with a 25-year plan of appointing a manager and director to oversee the coordinated efforts that these entities can engage. Further, a specific positioning strategy will be predicated upon the fact that the current level of service offerings that exist within the specific sphere are incapable of meeting the needs or demands of the population in question.

Moreover, due to the fact that more and more individuals are traveling each and every year and the projected growth within the tourism industry is set to exceed 30% within the next five years, it only makes logical sense to engage with this market as a means of promoting my own career and servicing the professional needs of individuals within the economy. Further, the Four P’s of marketing, price – promotion – place – and product, can be utilized as a means of marketing this service and increasing the level of engagement by the society or population.

Firstly, before engaging with an understanding of price, promotion, or product, the place is a definitive portion of the marketing mix that must first be analyzed.

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