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THE TITLE OF YOUR PAPER IS LISTED AT THE TOP THE FORMAT IS TO ALWAYS HAVE AN UP SIDE DOWN PYRAMID Presented to the byR Your Full Name Month Year THE TITLE OF YOUR PAPER IS LISTED AT THE TOP THE FORMAT IS TO ALWAYS HAVE AN UP SIDE DOWN PYRAMID Executive Summary Marketing refers to a management function concerned with determination, anticipation and satisfaction of the customer demands.
The same is the case with the TerraMai, a wood milling company. The company operates in a precarious market owing to the numerous players who have therefore heightened the competition. TerraMai sells processed wood products such as boards and trusses among many other tailored wood products. The company, works closely with architectures and builders throughout the entire nation to determine the specific wood products such professionals want. The housing industry is a fast growing market in the country; this implies that the company has an equally large and fast expanding market as it seeks to provide the essential wood products required by architectures to finish their work. The company’s greatest potential market therefore comprises of architectures and constructors who may need the products after their acquisition of a tender to develop a structure. TerraMai projects a relative annual sale ranging between 3million to 5million US dollars. However, the sales vary depending on the prevailing factors in the market most of which fluctuate. The marketing plan below thus provides a brief overview of the different marketing features the company employs in order to improve its market shares. ...
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