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Case Study example - Market analysis, market segmentation analysis and break even analysis
Pages 4 (1004 words)
Name: Institution: Instructor: Date: Market analysis, segmentation and break-even analysis Introduction A marketing analysis is a study about all the issues that affect the stability of an organization. Market segmentation is the division of markets according to customers’ purchasing power and preferences about some products…
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The goals for the market analysis are: Demand The product depends on the income of the consumers. From the recent past, I can note that there has been a high demand for the product and thus need to increase the productivity. This will enable me compete for the some market space with my competitors so that I stand out to win the trust of my customers. At his very point, the marketing concept applies effectively because when I respond to demand of my customers, I am in a position to establish a positive relationship with them. It is the only way I am going to make long-term profits from the sales of my stock. Audience of the product Knowing the audience of my product will enable me make effective marketing segmentation. By this, I will be in a position to channel the right products to the right consumers. As Mr. Millar, I will segment my market into four parts: new residential, modernization, replacement and light commercial segment. This is because my company deals with different types of customers. As Millar, I will analyze all the segments to identify their needs. The new residential segment accounts for 55% of all sales. Unfortunately, I realize that this segment is very competitive and the sales can only be effective if they are done simultaneously. ...
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