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Case Study sample - Market analysis, market segmentation analysis and break even analysis
Pages 4 (1004 words)
Name: Institution: Instructor: Date: Market analysis, segmentation and break-even analysis Introduction A marketing analysis is a study about all the issues that affect the stability of an organization. Market segmentation is the division of markets according to customers’ purchasing power and preferences about some products…
The goals for the market analysis are: Demand The product depends on the income of the consumers. From the recent past, I can note that there has been a high demand for the product and thus need to increase the productivity. This will enable me compete for the some market space with my competitors so that I stand out to win the trust of my customers. At his very point, the marketing concept applies effectively because when I respond to demand of my customers, I am in a position to establish a positive relationship with them. It is the only way I am going to make long-term profits from the sales of my stock. Audience of the product Knowing the audience of my product will enable me make effective marketing segmentation. By this, I will be in a position to channel the right products to the right consumers. As Mr. Millar, I will segment my market into four parts: new residential, modernization, replacement and light commercial segment. This is because my company deals with different types of customers. As Millar, I will analyze all the segments to identify their needs. The new residential segment accounts for 55% of all sales. Unfortunately, I realize that this segment is very competitive and the sales can only be effective if they are done simultaneously. ...
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