Marketing Principles of National Basketball Association (NBA) - Essay Example

Only on StudentShare

Extract of sample
Marketing Principles of National Basketball Association (NBA)

The major competitor of NBA is MLB (Major League Baseball). MLB constitutes one of the major professional sports league in North America. The attendance in stadium and the revenue hence generated is higher in MLB than in case of NBA. But the noticeable star players are much more in NBA than in MLB. The national imaginations are not captured by MLB personalities. But NBA players are well known even outside the basketball circles. There are not any major differences in the national TV ratings of both leagues. Most of the money is generated through local sports TV networks. Basketball is decidedly spry while Baseball is decidedly gray according to the analysis of TV audience. Both the leagues have lost audience however since the 90s. The demography has a major role to play in the competition in the two leagues. Generally the NBA is followed more by Younger people as opposed to MLB. The marketing strategies and their impact on audience are more effective in case of NBA than that of MLB. ...
Download paper

Summary

The purpose of this project is to study the marketing principles of the NBA. The purpose of branding and market segmentation of the organization is studied. The marketing mix including the product, promotion, price and place of NBA is studied. …
Author : gottliebclaudie

Related Essays

Marketing research of Royal National Lifeboat Association (RNLI)
14 pages (3514 words) Essay
Tourists decision-making
4 pages (1004 words) Essay
Topic in Instruction
3 pages (753 words) Essay
Marketing Across Cultures (details see instruction)
8 pages (2008 words) Essay
Marketing for Nike - Questions
5 pages (1255 words) Essay
In instruction box
10 pages (2510 words) Research Proposal
Contemporary Retailing
8 pages (2008 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!