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Marketing Research Report - Coursework Example

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Marketing Research Report

That is a serious issue and that is the reason behind loss of skilled and experienced employees as those employees quit their jobs. Here in this research I discussed about this problem thoroughly and some solutions I have given at the end. 1. Introduction and problem definition: As a manager of an IT farm I found that there are several corporate problems a organisation faces like drop in market share, profit fall, employee turnover reduction, quality assurance issues, problem form client ends, government policies and several rules and regulations etc. But here I am going to discuss the problems regarding my various employees who just came back from onsite jobs or foreign locations. The details of the problem is discussed below- In modern days it is common to give strategically important tasks to top level executives and send them to foreign countries for a certain time interval. It is widely known as expatriation. To reduce cultural shock it is very important to make those employees aware and train for the culture of new countries and locations. It definitely cost a large amount of money for the organisations to train its employees for a new country. At the moment work in abroad complete that employee comes back to its older location or may be in home country then that employee have some problem regarding this cultural trauma this is known as repatriation. (Nikolaeva, 2010, p.5) Objective of our research is how handle the repatriation practices throughout the organisations efficiently. To gain international market knowledge expatriation is the effective tool. It is also helpful for the organisation when that employee after coming back to home country apply their international knowledge in the organisation. But it is proven that repatriation process is worse than expatriation process, because when an employee having problem regarding his/her own countries culture then that employee is in real problem. That is why in corporate culture repatriation is dangerous than expatriation. (Arman, 2009, p.1) 2. Research method and limitations To accomplish a valuable research an authentic and generous data collection method need to be followed. Relevant data are collected from market research, after processing those data, they can be used in various research purpose. Hidden knowledge behind the research is understood by the research results and it makes aware the researcher about the problem thoroughly (Kolb, 2008, p. 12). By the market research, researcher get the data form very wide range of population like clients, employees, management people, logistics agents etc (McDaniel & Gates, 1995, p. 5). From several researches methodology researcher can choose couple of them or only one of them. But researcher always needs to keep one thing in mind that his goal of research should not ever get distracted from the previously decided path. Research methodology is the most important factor of the framework as whole analysis is depending on this. Source is the next important part of the research. Researcher chooses what research approach is also another important factor. After that selection researcher needs to calculate how much primary and secondary research is need to be done and how much importance they need to give each method. After that its only remaining thing is ...Show more


Marketing Research Contents Executive summary: 3 1. Introduction and problem definition: 3 2. Research method and limitations 4 3. Research findings: 6 4. Conclusions and Recommendations: 9 Reference 14 Executive summary: In this research as a manager of an IT company I have discussed a very relevant problem regarding current corporate culture that is repatriation…
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