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Name: Instructor: University: Course: Date E commerce Project for Bin Hen Di Company Market Analysis BinHendi is considered to be the oldest and most respectable business in the UAE. Its main objective in the region is to increase its strategies in expanding within the region and in the process improve their customer experience in the product the different brands that they produce.
SWOT analysis on BinHendi Company SWOT is grouping of the company’s information into internal and external factors. It entails looking into the strengths, weaknesses, opportunities and threats that has an impact on the company’s operation and productivity. Strengths The main force that affects the business positively lies with their ability to offered unmatched quality, luxury, elegance and their strong and professional business acumen. Many companies and business have always failed in their judgment of the market and the result of this is always a low turn over in the sales as there is lack of demand for the goods and services offered by the targeted audiences(Gulf Business 85).. However, Binhendi Company has been accurate in most of its judgment about the market and the targeted audiences and this has played a crucial role in sustaining them in the highly competitive market. The company has also worked to provide a diverse portfolio of the world prestigious brands of fashion, watches, jewelry, accessories, furniture, and fine dining among others that are rarely provided by other companies. ...
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