StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Marketing plan and objectives - Essay Example

Free
In the marketing plan, the organization will need to define its mission statement and objectives for a strategic business unit with is a section of the entire business or collection of business activities within the entire company. The strategic business unit should have direct control over its resources, its own competitors, and plans which are independent of the other strategic business units in the company. A large firm can, therefore, have marketing plans for each of the strategic marketing units (Homburg and Krohmer, 1-40). Setting marketing plan objectives The objectives of the marketing plan come before any other details are developed. Without objectives, it would be difficult to measure the success of a marketing strategy. A marketing objective is a statement containing the details of what is to be accomplished in the marketing process. Marketing objectives should meet the following criteria for them to be useful in any measure: Realistic Managers should set objectives that have the natural chance of being achieved. It would be needless to set objectives that are beyond the capacity of the company to achieve them. For example, it would be unrealistic for the marketing manager to set objectives for start-up firms or new products to command the dominant market share, when there are other competitors in the market. The objectives should not stretch beyond the resource limit of the firm (Homburg and Krohmer, 50). ...
This is very general. If the number sold increased by one percent,

Check these samples - they also fit your topic

MARKETING PLAN
The company feels  that the current marketing plan for its products does not put them in a position to reach the  profit potential for the small appliances.  Success with the new line will depend upon an accurate assessment of the market and a  well-crafted, effectively implemented marketing plan that will fit in the current market.  As the marketing manager, you are charged with the responsibility of developing a new  marketing plan that will enable the company to reach the full profit potential of one small  appliance from the new product line.  The president has suggested that you use the “clean sheet of paper” concept as you develop  the plan; therefore, during the time you
10 pages (2500 words) Essay
Marketing plan
8). When it comes to the marketing of Pizza Restaurant, it provides pizza products, services, information and experience to its targeted customers to satisfy their needs or wants. Armstrong and Kotler (2005) pointed that consumers, when they face broad array of good and services, choose a specific one based on their value-perception.
2 pages (500 words) Essay
Marketing plan
From an economic-point of view, they create a benefit, called utility such as form, time, place and ownership utilities (Boone and Kurtz, 2009, p. 5) and they are the want-satisfying power of the goods or service. But in today’s highly complex marketing contexts, no business would be able to survive unless it plans effectively for the future.
17 pages (4250 words) Essay
Marketing Objectives
The new product is 20% less heavy than the existing ones and consumes 30% less power than the existing products in the range. As a result, this product will be one of the most revenue generating products for the company in the near future. This will also be the most environmental friendly product ever developed by G Electronics.
5 pages (1250 words) Essay
Develop Organisational Marketing Objectives: KFC
However, it entirely depends upon the research, consideration and evaluation of the marketing plan. It plays a significant role in aligning the marketing strategies developed by an organisation with its determined goals and objectives with a purpose to assist the organisation in the path of sustainable growth and development (Arizona Guide.Com, “How to Write a Marketing Plan”).
9 pages (2250 words) Essay
Marketing Audit and Marketing Objectives
This marketing audit entails a detailed, structured, independent, and terminal evaluation of an organizational unit’s; marketing environment, goals, approaches, and processes, purposely to establish areas of defect and opportunities and suggesting an action plan to enhance the company’s performance in regard to marketing processes.
9 pages (2250 words) Essay
Marketing Plan
Marketing Plan: Individual Reflective Essay Student’s Name, I.D. Course Number: Course Title Term and Year Instructor’s Name Marketing Plan: Individual Reflective Essay Introduction In the age of market economy, marketing plan has emerged as a major substitute to the standard and traditional tools of budgeting and forecasting in business management.
12 pages (3000 words) Essay
Marketing plan
The company provides the customers quality products at affordable prices. The company is known for its quality god across the world and being socially responsible in China as well. The company works on the philosophy of combining people and orders in
6 pages (1500 words) Essay
Marketing plan objectives
Only DHL provides such service but is only offered through limited platforms providing UPS Express Critical with the opportunity to be the best. The other objectives of the marketing plan strategy include the provision of better quality through
1 pages (250 words) Essay
Marketing Plan
This is because it is at the introduction stage that more information and education needs to be given out as part of promotion of the product or service (Saunders, 2005). It is based on this understanding that the current marketing plan is considered
12 pages (3000 words) Essay
it does not meet the threshold of a successful objective. Instead, a specific number should be stated such as ‘to increase the amount of sales from $300 million to $ 345 million per annum.’ Time specific This sets a limit of time within which the objective should be achieved. If the objective fails to meet the time threshold, it would attract questions on evaluating the efficiency of the marketing team. a time bound marketing objective should state, ‘ to increase the amount of sales from 300 dollars to 345 dollars from January 1, 2009 to December 31, 2010. The time constraint is paramount in ensuring that the manager and their marketing team carry out their duties efficiently (Homburg and Krohmer, 60-65). Compared to a time benchmark The benchmark is a past figure that the firm has to grow beyond in terms of sales. If the objective lacks the time benchmark, evaluation will be difficult because it will be difficult to quantify the progress the firm has made within the time threshold. The marketing team has to make projections that based on the much it has been able to achieve in the past year or simulation of years. The objectives included in the marketing plan can be as follows: The example in this case is ana Equipment manufacturing Company. 1. To increase sales by ten percent per I real terms for the next three years 2. Double the sales of ball valves to the water resources industry within three years 3. Increase sales of packages to 50 units within three years 4. To double the market share of filters in the water industry by 2018 5. To double the distributor sales in Scotland and North
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing plan and objectives Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.net/marketing/114417-marketing-plan-and-objectives
(Marketing Plan and Objectives Essay Example | Topics and Well Written Essays - 750 Words)
https://studentshare.net/marketing/114417-marketing-plan-and-objectives.
“Marketing Plan and Objectives Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.net/marketing/114417-marketing-plan-and-objectives.
  • Cited: 0 times

Summary

Name Instructor Course Date A marketing plan is a written document that that guides the marketing activities of the marketing manager of any business entity. The document has specified objectives with the necessary actions that are required to attain the objectives…
Author : athena53
Download 0
Marketing plan and objectives
Read Text Preview
Comments (0)
Click to create a comment
Let us find you another Essay on topic Marketing plan and objectives for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us