Marketing Managment - Essay Example

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Marketing Managment

This paper approves that Disney company business units exhibit strong competition in the market. Various units are diversified and expansionary measures put in place. Disney Company has various strategies in their operation activities which are almost linked to a number of operations as every idea is generated as a result of the previous activities. For instance television productions led to introduction of radio channels and DVDs to suit the customer needs, hotels and resorts led to constructions of championship games so as to add value to the hotels and increase income, thus Disney Company has a good strategic fit. Disney Company via the management should increase their share value in the overseas companies and invest more capital in other countries like Africa, there production of apps must not only be centered towards the children but to the whole population this would create more revenue to the company and increase shareholders value. Production of DVDs should also be minimized and the rental cost decreased as they contributed to more losses thus the resources allocated to them should be diverted to other investments. Dividends paid to the shareholders should also be reduced so that the company retains more capital for investment as the shareholders would be able to earn more in the future.
This essay makes a conclusion that Disney company has a strong objective and with good management and healthy financial position stands to control the market in the near future. ...Show more

Summary

The company's corporate strategy focused on three main pillars: Creating high-quality family content which is popular ensuring that competitive consumer preferences are met keeping them in business. Ensuring diversity in the global territories it does business and it will be duscussed in the paper…
Author : marlen09
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