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Marketing Managment - Essay Example

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Marketing Managment

Expansionary and acquiring more shares in and outside America also ensures wide range of income and becoming more competitive globally. Question 4 Key High- media networks where, A-ABC networks, B-Stations, and C-DVDs. Medium –parks and resort, D-resorts and hotels, E- retail enterprises, F-championship games. Low –consumer products, G-retail chains, H- children books and magazines, I-merchandise licensing. Business Strength Matrix Industry- High Attractiveness Medium Low Strong Average Weak Business Strength/Competitive Position Question 5 Disney Company has various strategies in their operation activities which are almost linked to a number of operations as every idea is generated as a result of the previous activities. For instance television productions led to introduction of radio channels and DVDs to suit the customer needs, hotels and resorts led to constructions of championship games so as to add value to the hotels and increase income, thus Disney Company has a good strategic fit. The company has put measures in its development strategy. Disney has invests more in its technology keeping up with the new innovations so as to maintain high quality of its products. The company has diversified its production goods and expanded its market both domestically and internationally, so as to maintain a flow of income to keep with its operations thus minimizing losses. In addition they have acquired shares in different markets hence increasing its market share. As a result skills are transferred

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Summary

The company's corporate strategy focused on three main pillars: Creating high-quality family content which is popular ensuring that competitive consumer preferences are met keeping them in business. Ensuring diversity in the global territories it does business and it will be duscussed in the paper…
Author : marlen09
Marketing Managment essay example
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