Got a tricky question? Receive an answer from students like you! Try us!

Marketing Channels And Logistics - Coursework Example

Only on StudentShare
High school
Author : courtneybarrows
Coursework
Marketing
Pages 11 (2761 words)

Summary

Marketing Channels and Logistics Table of Contents Introduction 3 Supply Chain Activities of Tesco 4 Recycling Centre for Carbon Footprint 6 Green Warehousing and Inventory Management 7 Green Logistics 8 Effective Relationship with Customers and Other Stakeholders 11 Conclusion 12 Reference 14 Introduction Global business environment is becoming highly competitive as several leading organizations within a similar industry are trying to implement unique strategies in the business operation process in order to achieve potential competitive advantages and develop an effective global client base…

Extract of sample
Marketing Channels And Logistics

Supply chain management is an important business operation function that helps an organization to maintain efficiency in the resource allocation, manufacturing, processing, procurement, logistics, delivery and returning (Rushton, Oxley and Croucher, 2010, p.34). Overall business performance of an organization highly depends upon the effectiveness and efficiency of the supply chain network of an organization. Recently, the global organizations are trying to maintain sustainability in their supply chain management process. Implementation of green strategy in the supply chain management process helps an organization to maintain sustainability in the business operation process and offer products and services according to the market demand and needs of target customers. The study will consider the supply chain management process of Tesco Plc. Tesco is one of the leading UK based multinational retail chain that has strong presence in several emerging global market places. ...
Download paper

Related Essays

Marketing Channels and Logistics. Pepsi Cola in Ukraine.
Also at the time when the case was written Coca Cola had setup their own plant in the area and since Pepsi only had bottling plants in the area they felt threatened by their entry as earlier they had the full control of the soft drink market. The case discusses the internal and the external factors that are affecting the supply and the distribution of the Pepsi in the country of Ukraine. TASK 1 There were many problems that existed there, the problems will be discussed one by one and later the four major ones will be given. Ukraine is a very poor country, with loads of issues of their own; the…
11 pages (2761 words)
Marketing channels
This will help in increasing the sale of the company. The result will be an increase in the number of customers for the organization. (c) When a consumer receives a defective product then he or she can return the products back to the independent beauty consultant and get it exchanged. When a consumer buys cosmetics from a drug store or department store then he might not get a chance to exchange the products in case of a defect. The independent beauty consultants stress on building a good relationship with the customer so they exchange the product in case of a defect. They absorb the loss that…
20 pages (5020 words)
Marketing Channels and Logistics: Guinness GB
108). Within marketing channels, inventory management is a core determinant of effectiveness and efficiency of the flow of information, services and goods. Inventory management is defined as the regulation of a company’s inventory with a view of striking a balance between what is considered to be too little and too much inventory. Through inventory management, managers of a marketing channel are able to buffer shortages and manage related costs. A Co-Managed Inventory (CMI) is that which involves active collaboration of supply chain parties or marketing channels in facilitating the flow of…
12 pages (3012 words)
Consider a particular real organization of your choice which has an international profile. Discuss how the organization is adopt
The company is primarily engaged in manufacturing vehicles for the purpose of selling them to the general customers. The company was originally established in the year 1903 by Henry Ford and since then, the company has produced more than 260 millions of vehicles (Austin, 2001). It is worth mentioning that the automobile industry has grown to be much competitive in nature over the preceding few decades, particularly after the advent of the globalisation process. At the same time, the continuous advancement in the technological aspects has also contributed towards altering the business models…
12 pages (3012 words)
Consider a particular real organization of your choice which has an international profile. Discuss how the organization is adopt
The core intention of the company is to produce automobiles in accordance with the needs along with the requirements of the customers. Additionally, the company maintains a balance between its production services and other factors such as environment, drivability, safety and reliability [1] (Toyota Motor Corporation, 2013). In this respect, the company aims to offer vehicles of enhanced features, so that customers are availed with products beyond their expectations. The company, in order to retain its worldwide position and provide customers with quality products has developed an effective…
12 pages (3012 words)
Yamaha Marketing Channels
When the Company started, it manufactured auto parts, scooters, sewing machines and even three wheeled motors. However, due to the stiff competition from other manufacturers of these machines, the Yamaha Company specialized on the production of motorcycle. In the year 1954, the first model of Yamaha motorbike (YA-1) was complete. After a rigorous road test of the this motorbike, the founders of Yamaha Company built a factory too start the mass manufacturing of the YA-1 motorbike at a place called Nipon Gakki. On first of July 1955, the Yamaha Motor Co., LTD was founded. During that year, the…
8 pages (2008 words)