Marketing Channels And Logistics - Coursework Example

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Marketing Channels And Logistics

Supply chain management is an important business operation function that helps an organization to maintain efficiency in the resource allocation, manufacturing, processing, procurement, logistics, delivery and returning (Rushton, Oxley and Croucher, 2010, p.34). Overall business performance of an organization highly depends upon the effectiveness and efficiency of the supply chain network of an organization. Recently, the global organizations are trying to maintain sustainability in their supply chain management process. Implementation of green strategy in the supply chain management process helps an organization to maintain sustainability in the business operation process and offer products and services according to the market demand and needs of target customers. The study will consider the supply chain management process of Tesco Plc. Tesco is one of the leading UK based multinational retail chain that has strong presence in several emerging global market places. ...Show more


Marketing Channels and Logistics Table of Contents Introduction 3 Supply Chain Activities of Tesco 4 Recycling Centre for Carbon Footprint 6 Green Warehousing and Inventory Management 7 Green Logistics 8 Effective Relationship with Customers and Other Stakeholders 11 Conclusion 12 Reference 14 Introduction Global business environment is becoming highly competitive as several leading organizations within a similar industry are trying to implement unique strategies in the business operation process in order to achieve potential competitive advantages and develop an effective global client base…
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