Market Research Report "Russian Market for Pierre Herme Paris" : Executive Summary + Social/cultural analysis

Market Research Report "Russian Market for Pierre Herme Paris" : Executive Summary  + Social/cultural analysis Essay example
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Market Research Report Prepared for: Pierre Herme Paris Content 1.Introduction 4 2.Company background 5 Pierre Herme Paris is the corporate name of Patisseries Paris Saint Sulpice P2S2, a French Societe par actions simplifiee, which is a simplified joint-stock company under French law, with a capital of € 38,120…

Introduction

5 The company was founded in 1996 by Pierre Herme, a French pastry chef, descendent of a four generation Alsatian bakery- and pastry-making family, and Charles Znaty. A first shop was opened in Tokyo in 1998, located in the luxurious New Otani Hotel (Hotel New Otani Tokyo, 2013). In 2000 an additional Salon de The was established. The company opened their first pastry shop in Paris, France, in 2001. Today there are fourteen shops in France, twelve in Japan, two in London, Great Britain, one in the United Arab Emirates, two in Hong Kong and one in Qatar. Most shops are either located in famous department stores like the Galleries la Fayette, luxury hotels like mentioned above in Tokyo, or popular shopping districts with famous global luxury fashion brands like the Rue Bonaparte in Paris. (Pierre Herme Paris, 2013b) 5 Another part of the concept of ‘Patisserie Haute-Couture’ (Znaty, 2011) is that all boutiques and shops share the same trendy appearance. The display of the pastries resembles more a jeweler’s shop than a bakery. Another important factor is that Pierre Herme represents one of the main actors in the movement of opening new dimensions to the art of bakery, as famous fashion magazines like the US Vogue called him the ‘Picasso of Pastry’. ...
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