Capstone Project

Capstone Project Research Paper example
Masters
Research Paper
Marketing
Pages 11 (2761 words)
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Company Analysis: Amazon.com Student’s name Course name and number Instructor’s name Date submitted Company Analysis: Amazon.com Amazon.com is an online retail company that came into being in 1994. The company is one of the largest in its field in terms of revenue which for the year 2012 was about 61.1 billion dollars…

Introduction

However while eBay is a consumer-to-consumer trade platform, Amazon.com relies mainly on the producer-to-consumer trade model and also offers many own products and services. The other two main competitors for Amazon.com from the books/publications field and the multimedia provision field are Barnes & Noble and Netflix respectively. The company is headquartered in Seattle, Washington and employs more than a hundred thousand people. The company was founded by Jeff Bezos who remains its chairman, president and chief executive officer. Vision and Mission The self-stated mission of the company is to “be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavour to offer its customers the lowest possible prices.” And while there is no articulate vision, given by the shareholders or founder of the company, to be followed by the staff, there are several references in the official publically available documents of the company to the drive towards technological innovation. There is no doubt that of all the businesses aiming or claiming to provide customers a wide variety of choice of products or services, Amazon.com, the world’s largest online retailer, is the truest to its mission statement. ...
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