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DATA ANALYSIS - Case Study Example

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Undergraduate
Case Study
Marketing
Pages 10 (2510 words)

Summary

SPSS APA, 10 pages Question 1 Descriptive Analysis Table 1 shows the various variables, their question numbers, correct measures and the descriptive statistics which are appropriate for each of the variables. Variable # Name Question # Measure Central Tendency Value Dispersion Value 1 Totspent 2 Scale(Ratio) Mean 158.59 SD 90.78 2 Watchtv 3 Nominal Mode 1 - 3 Tvprogram 4 Nominal Mode 3 - 4 Tvnewsviewer 5 Nominal Mode 1 - 5 Newstime 6 Nominal Mode 4 - 6 Surfnet 7 Nominal Mode 3 - 7 Websitevisit 8 Nominal Mode 3 - 8 Smartphone 9 Nominal Mode 2 - 9 Location 10 Ordinal Median 2 Percentile 1.50; 4.00 10 Distance 10 Ordinal Median 4 Percentile 2; 4 11 Wine 10 Ordinal Median 4 Percentile 2; 5 12 Che…

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DATA ANALYSIS

nal Median 4 Percentile 3; 6 28 Gender 20 Nominal Mode 1 - Table 2 shows the variables whose measures were changed as there were coding errors in them. The variable name is shown together with the question number, the correct measure and the change that was made. The reason for the change is also provided. ...
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