In the social marketing, the management takes much consideration of the customers’ needs with much concern on the needs of the wider society. Cause Related Marketing is a significant ingredient of this marketing mix (Stein, 2009; pg. 56) Cause-Related Marketing is describe as a commercial activity through which businesses and charities form a partnership for the purpose of marketing a product, an image or a service for a shared benefit. It is a tool that addresses the current social issues by providing resources and funding. Additionally, this tool addresses important business objectives. The Cause Related Marketing began getting its full attention recently. It was not until the CRM was much steamed to the marketers by the American Express, which had devised a promotion which promoted donations of a cent to restore the funds for the Statute of Liberty at every single time a customer made use of the American Express card (Lindsey, 2003; pg.67). The campaign also included other elements like a one dollar donation to fund every new American Express account that had been approved. A true corporate partnership establishes openings for every party to develop joint business opportunities. In an investigation, a link with Barnardo’s, which is one of the UK’s best known charity brands, is found to do that (Petticrew & Roberts, 2005; pg. 87). It is a well know children’s charity organization. There would be numerous benefits on establishing cause-related marketing in Barnardo’s as this would become a simple and an effective way of increasing sales and customer loyalty. This can also promote a positive PR coverage and provide an increasing significant link for ethical customers to align themselves with the charitable cause. Involvement with this charity would create opportunities for a great PR and marketing. The Barnardo’s charity can assist in the promotion for the partnership through their network of close to ten media and communication managers situated in London regional offices and headquarters. This is a prominent national charity that has excellent links to local and national radio and television stations, as well as, with national and regional media. Cause Related Marketing is found to influence customer perceptions and their buying habits. This makes it a vital weapon in the marketing strategy which enhances corporate reputation and increases loyalty. It can build sales and benefit the society thus, becoming an intrinsic tool of the marketing strategy. The Cause Related Marketing has its strength over the traditional forms of marketing as it can provide the emotional and the racial engagement of the consumers (Neyland, 2008; pg. 78). It also incorporates the customer’s heart and their mind thus, giving it the potential to build an enduring and stronger relationship. So many companies in the UK have recognized the potential in the holistic management and corporation of the relationship of all stakeholders that will support the development of successful companies. Cause Related Marketing provides a high profile and an effective way for brand owners to strengthen their relationships, not only with the customers but with all stakeholders including the employees, suppliers, distributers, shareholders, opinion formers as well as a broad relationship with the wider community. Due to the interdependence between the wider communi
Literature Review, Marketing Name Institution Literature Review and Marketing Cause Related Marketing Marketing is the process of anticipating, identifying and providing satisfaction to customers. Marketing entails conducting a research to understand what the customer exactly wants and thereby providing goods and services with respect to the customer needs and demands…
Nations around the world in the globalised system are operating based on mutual cooperation and cooperativeness owing to the formation of international trade and commerce associations and hubs. Entrepreneurial activities have started internationalising through identification and exploration endeavours pertaining to emerging opportunities.
Branding in the tablet industry 15 2.7 Chapter Summary 19 2.8 Research Hypothesis 19 Bibliography 20 References 24 Table of Figures Figure 1: Literature review process flow followed for this study 3 Figure 2: The concept of branding 5 Figure 3: The branding scene below is shown on Egyptian Tomb walls dating back to 2,000 B.C.
Miscarriages of justice has been attributed to many reasons in the United Kingdom such as faulty forensic tests, false confessions due to psychological weakness, false confessions due to police pressure and perjured evidence by the victim or their accomplices.
The Chinese are the fourth largest minority group residing in Britain following Indians, Pakistanis and Black Caribbean (Bailey et al., 1994). Furthermore, China also has the fourth largest consumer base of affluent households in the world (He, Zou & Jin, 2010), these need to be considered as well because of their ability to travel to and invest in education in UK.
Going abroad to study is a dream of many students especially from Africa and Asia. Getting to face a different culture can be really exciting however it poses a number of challenges on the way. The main purpose of this research is to identify and characterize the Chinese students’ cross-culture adjustment in the UK from the psychological aspects.
This paper would look into the various tools that this modern age channel of marketing would provide to the companies for their products. The CMP framework is a popular form of e-marketing which the organisations that have complexities and multitude of processes can adopt. According to this framework there are basically four aspects of the e-marketing processes.
Many other ways to raise money for charity include mail in donations, and in person donations. It is apparent that charities rely on their fundraising abilities. Since this dependency is so apparent, there are many theories that explain which type of fundraiser works
Finally, it studies current literatures relating to the issues surrounding branding in the technology sector before finally delving into studying branding of tablet computers. The literature review process is depicted
The CMP framework is a popular form of e-marketing which the organisations that have complexities and multitude of processes can adopt. According to this framework there are basically four aspects of the
However, from early 1900s, there has been an increase in the usage and acceptance of various employee benefits as a compensation form apart from the direct wages (Rudman, 2003).
Considering the large difference in compensation pay and benefits across the
9 pages (2250 words)Literature review
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